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The Trade Desk weathers Q1 headwinds with $315 million in revenues marking a 43% increase

The Trade Desk weathers Q1 headwinds with $315 million in revenues marking a 43% increase

Publicly traded companies have been disclosing their financial performance for the opening quarter of the calendar year in recent weeks with investors anxious given the delicate global economic climate. Even Google-parent Alphabet fell short of expectations with its 23% earnings increase (down from 34% in the previous year) equating to $68 billion in revenue for …

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In graphic detail: How influencers drive social commerce sales

In graphic detail: How influencers drive social commerce sales

This article is part of a cross-brand Digiday Media series that examines how the creator economy has evolved amid the Covid-19 pandemic. Explore the full series here. Online shopping was exacerbated by the pandemic, which closed in-person stores and made customers look for safer shopping alternatives. But an ever-growing segment of those online purchases have happened on …

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‘It has to be value-centric’: How a regional food brand leverages organic social strategy to boost brand awareness

‘It has to be value-centric’: How a regional food brand leverages organic social strategy to boost brand awareness

While most brands have ramped up their social media ad spend, food and spice brand Zatarain’s remains bullish on leveraging an organic strategy.  Instead of spending big to acquire customers and boost brand awareness on social media channels, the Louisiana-based, McCormick-owned brand is relying on organic content by way of memes, user-generated content or tapping …

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IBM touts ‘Quantum Serverless’ as it eyes path to 4,000-plus qubits

We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 – 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! IBM today updated its existing quantum computing roadmap, foreseeing a 4,000-plus qubit machine by 2025. Included in its plan is orchestration for more potent …

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Google Cloud hopes to improve CX, adds UJET capabilities

Google Cloud hopes to improve CX, adds UJET capabilities

We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 – 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! In recent years, there’s been a fundamental shift in consumer preference. As shown in numerous surveys and reports, today’s consumers would typically rather deal …

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Briya moves to reshape healthcare research with blockchain

Briya moves to reshape healthcare research with blockchain

We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 – 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! Information exchange enables industry leaders across sectors to efficiently access and manage data. For companies to leverage the boundless possibilities of data, they must …

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ZoomInfo seeks to improve talent recruitment with Comparably acquisition

We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 – 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! ZoomInfo, a Washington-based company providing go-to-market software, data and intelligence, last week announced it acquired Comparably. Prior to this acquisition,  Comparably provided recruitment marketing …

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WTF is dunning?

WTF is dunning?

In a subscription business, recurring monthly or annual payments are key to maintaining — and growing — revenue. Therefore reducing the churn of paying readers canceling their subscriptions is the name of the game. Publishers have been on a crucial hunt for strategies to reduce churn in recent months, particularly as readers’ propensity to pay …

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Marketing Briefing: ‘Success is tied to its creators’: As TikTok offers ad rev sharing, it courts creators and recognizes its shift to entertainment platform

Marketing Briefing: ‘Success is tied to its creators’: As TikTok offers ad rev sharing, it courts creators and recognizes its shift to entertainment platform

As consumer viewing habits are increasingly focused on creators, the revenue plays associated with the trend have taken on considerably more urgency, sophistication and scale. With TikTok’s announcement last week of its new ad product, TikTok Pulse, it’s clear that it is looking to further court creators and recognize its position as an entertainment platform …

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