Marketers and publishers historically have their own goals associated with scale. When it comes to content, the KPIs vary according to the media (i.e. podcast, video, etc.) and subject matter. But lately, this nuanced approach to scale has flattened, resulting in a terrible impact on the quality of content and its distribution. Over the last …
The diminishing returns of scale and a return to quality Read More »
By Tim Peterson • December 3, 2024 • Subscribe: Apple Podcasts • Spotify Yahoo News, like many news outlets, had expected this year’s U.S. presidential election to drag on a bit longer than it did. “You have people planning to stay in the office for several days after the fact,” Kat Downs Mulder, gm and …
How news publishers are adapting post-election, with Yahoo News’s Kat Downs Mulder Read More »
The long-running feud between hip-hop heavyweights Kendrick Lamar and Drake took a sharp turn recently when Drake threatened legal action against his record label, accusing it of allegedly bankrolling influencers and bots to push a diss track against him. The twist — and the frenzy it sparked — captured the pulse of modern fandom: intense, hyper-digital …
Drake-Kendrick feud shows how fandom has become a battleground Read More »
This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → This time of year, it used to be a regular occurrence for ad buyers to be tasked with spending the year’s leftover ad dollars as marketers feared that …
This year’s presidential election could provide a reality check — or a red herring — for marketers. Young men overwhelmingly backed president-elect Donald Trump earlier this month, and young men were twice as likely as young women to vote for the rightwing Reform party in the U.K.’s July general election. In response, some marketers might …
battling the brackish water Some say it’s a costly pipe dream; others say it’s part of the future. Ralph Loya was pretty sure he was going to lose the corn. His farm had been scorched by El Paso’s hottest-ever June and second-hottest August; the West Texas county saw 53 days soar over 100° Fahrenheit in …
The new stockholder vote could shift the burden of proof, but only if the vote is “fully informed and uncoerced,” McCormick wrote. Shareholder Richard Tornetta, the plaintiff who launched the lawsuit that got Musk’s pay rescinded, “has demonstrated that the vote was not fully informed,” today’s ruling said. The January ruling in which McCormick voided …
Elon Musk loses bid to reinstate massive Tesla pay plan, now worth $101B Read More »
Vende animam tuam pro commercio The day’s half-over, but we keep adding stuff—come see if anything speaks to you! Neither snow nor rain nor heat nor gloom of night stays this courier from the swift completion of his appointed rounds. Credit: bowie15 / Getty Images I hope everyone survived the weekend shopping experience and no …
Cyber Monday cybers into view, and we’ve got all the cyber deals Read More »
The “David Mayer” block in particular (now resolved) presents additional questions, first posed on Reddit on November 26, as multiple people share this name. Reddit users speculated about connections to David Mayer de Rothschild, though no evidence supports these theories. The problems with hard-coded filters Allowing a certain name or phrase to always break ChatGPT …
Certain names make ChatGPT grind to a halt, and we know why Read More »
Some of the most bizarre lifeforms on Earth lurk in the deeper realms of the ocean. There was so little known about one of these creatures that it took 20 years just to figure out what exactly it was. Things only got weirder from there. The organism’s distinctive, glowing presence was observed by multiple deep-sea …
Researchers finally identify the ocean’s “mystery mollusk” Read More »