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How agencies, publishers and platforms are actually using AI agents

AI agents are the current focal point for agencies, marketers and publishers hoping to deploy the potential of generative AI to practical effect. Examples range from Coca-Cola’s Fizzion project, an agent embedded into the Adobe Creative Cloud, which enforces the brand’s visual style guidelines across its global creative output, to tabloid The Sun’s planned programmatic …

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Media Briefing: Overheard at the Digiday Publishing Summit Europe, October 2025 edition

Google Discover promotes fake news articles, Boston Globe launches paywall, and more. Publishers have lost hope that traffic will ever bounce back Call it complaining, call it doom and gloom. Whatever you call it, publishers spent the majority of the  closed-door town hall session at the Digiday Publishing Summit Europe in Lisbon, Portugal on Monday …

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AI slop myths, debunked: What’s harmful, what’s hype, what’s just meh

AI slop, which we used to simply be called spam, now includes impressive but overwhelming content, muddying the definition as both a technical marvel and a source of digital pollution. While advanced tools like Open AI’s text-to-video generator, Meta Vibes or Sora 2 videos, aren’t slop in themselves, like any generative tool they can flood …

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How Forbes is using ChatGPT referral data to create audience cohorts

AI platforms like OpenAI’s ChatGPT and Anthropic’s Claude account for a single-digit percentage of Forbes’ monthly referral traffic. That’s nowhere near enough traffic to offset the 40% year-over-year decline in search referral traffic Forbes has seen this year, but the AI platforms are providing something more valuable than simple pageviews.  Forbes is also able to …

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Walmart develops AI tools to help suppliers better understand customer data

Walmart plans to launch several AI tools for Scintilla, its first-party data platform for suppliers and merchants (previously known as Walmart Luminate before rebranding this year). These announcements come as Walmart Data Ventures — the division of Walmart created about five years ago to capitalize on its customer and inventory data — this week is holding …

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Meta denies torrenting porn to train AI, says downloads were for “personal use”

Instead, Meta argued, available evidence “is plainly indicative” that the flagged adult content was torrented for “private personal use”—since the small amount linked to Meta IP addressess and employees represented only “a few dozen titles per year intermittently obtained one file at a time.” “The far more plausible inference to be drawn from such meager, …

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Space station astronauts eager to open “golden treasure box” from Japan

And without the ISS, Russia’s human spaceflight program might be dead today. Ins and outs of HTV-X Yui used the outpost’s robotic arm to grapple the HTV-X spacecraft at 11:58 am EDT (15:58 UTC) on Wednesday. The capture capped a three-and-a-half-day transit from a launch pad on Tanegashima Island in southern Japan. The spacecraft flew …

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NPM flooded with malicious packages downloaded more than 86,000 times

Attackers are exploiting a major weakness that has allowed them access to the NPM code repository with more than 100 credential-stealing packages since August, mostly without detection. The finding, laid out Wednesday by security firm Koi, brings attention to an NPM practice that allows installed packages to automatically pull down and run unvetted packages from …

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Trump health official ousted after allegedly giving himself a fake title

Steven Hatfill, a senior advisor for the Department of Health and Human Services was fired over the weekend, with health officials telling reporters that he was terminated for giving himself a fake, inflated title and for not cooperating with leadership. For his part, Hatfill told The New York Times that his ouster was part of …

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FCC Republicans force prisoners and families to pay more for phone calls

At yesterday’s meeting, the FCC separately proposed to eliminate a rule that requires Internet providers to itemize various fees in broadband price labels that must be made available to consumers. Public comment will be taken before a final decision. We described that proposal in an October 8 article. “Under the cover of a shutdown with …

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