Expedia Group Study Reveals New Insights In Travel Content Amid AI Boom
Video Overwhelmingly Influences Travel Booking Decisions Over Static Images Travelers See Value in AI-enhanced Content but Human Input is Still Critical Younger Generations Feel the Most Emotive Towards Travel Content Compared to Older Generations SEATTLE – Expedia Group Advertising today released comprehensive findings from The Science of Wanderlust research, uncovering what makes the perfect travel …
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