The return to travel has come back in nearly full force and for a media brand like Condé Nast Traveler, that’s music to its editors’ ears. Like any travel publication in March 2020, CNT needed to pivot its editorial output to include more news about travel restrictions and less about where in the world its …
With the return of travel, Condé Nast Traveler puts its new global team to the test Read More »
The third-party cookie is in the autumn of its years, a tumultuous development in the marketing industry that has used the software as a bedrock of its user targeting and tracking efforts since the inception of online advertising in the 1990s. The process is relegating third-party data to that of a prohibited substance while elevating …
Case Study: How CPGs are preparing for the demise of third-party cookies Read More »
With seemingly strange things happening in media from streaming struggles to advertising amid rampant inflation, marketers say there are no simple answers. A recession in the near term is possible, but not probable Everything is cyclical, and nothing more so than advertising and media. It’s an old adage but advertising is a bellwether for the …
What’s ahead: Marketing implications of the economic outlook Read More »
The management at Raven Software, the Activision Blizzard subsidiary that develops Call of Duty games, has reportedly been trying to convince its employees to vote against unionization. According to The Washington Post, the Raven management has been sending out messages and holding town hall meetings ahead of the election deadline on May 20th. During a …
Activision Blizzard reportedly sent out anti-union message ahead of voting deadline Read More »
The parent company of Tinder and Hinge has . In a (PDF link) filed Monday with a federal court in California, Match Group alleges the tech giant broke federal and state antitrust laws with its Play Store guidelines. The lawsuit concerns a policy Google plans to implement later this year. In the fall of 2020, …
Tinder owner Match Group sues Google alleging antitrust violations Read More »
Uber is planning on tightening the purse strings this year. In an email to employees shared with CNBC, the ride-hailing firm’s CEO Dara Khosrowshahi said the company would cut back on spending amidst a “seismic shift” in investor sentiment. First up on the chopping block are marketing and incentives, also known as Uber’s various perks …
Uber to slash spending on incentives and new hires Read More »
On the same day Russia celebrated its role in defeating Nazi Germany, many of the country’s online platforms were defaced in protest of the war in Ukraine. reported on Monday that Russians with smart TVs saw channel listings replaced with a message implicating them in the ongoing conflict. “The blood of thousands of Ukrainians and …
Hackers deface Russian platforms and smart TVs to display anti-war messages Read More »
Paramount+ has released the first trailer for Players, its long-awaited League of Legends mockumentary from American Vandal creators Dan Perrault and Tony Yacenda. Set to debut on June 16th, the series centers on Fugitive Gaming, a fictional pro team that, after years of disappointment, hopes to win League’s most prestigious prize but must first overcome infighting …
‘League of Legends’ mocumentary ‘Players’ heads to Paramount+ on June 16th Read More »
Video is an effective way to engage with consumers that brands of all kinds are increasingly adopting. However, not all video ad formats serve the same purpose when it comes to advertising. While many advertisers utilize pre-roll video, a survey conducted by Engine Insights, commissioned by ORC international, revealed that 90% of people skip pre-roll …
How one brand leveraged video to transform passive consumer encounters into active ones Read More »
The programmatic advertising industry is transitioning from a cookie-based era to what could become the age of the clean room. Managing that transition isn’t so easy, though. Publishers are already feeling a little overwhelmed, and marketers are similarly beside themselves at the prospect of picking out where to plug their first-party data. In a fireside …
How Omnicom Media Group is making sense of clean room complexities Read More »