No product achieves a position of preeminence by accident. It is earned, and when it’s earned in a sector of the consumer electronics market as rabidly competitive as wireless active noise-canceling over-ear headphones, it’s earned the hard way. Sony’s WH-1000XM4 wireless active noise-canceling headphones launched in 2020, and they’ve been top dog ever since. Just …
Sony’s All-New Flagship Noise-Cancelers Are Still the Best Read More »
Photograph: Tyler Jones NASA performed a few experiments following the 1960s and ’70s moon landing missions that brought back lunar material, but those were nothing like what Paul and Ferl attempted. “A small amount of regolith material was placed in contact with the plants, and the data showed there were no major negative effects,” says …
Researchers Grew Tiny Plants in Moon Dirt Collected Decades Ago Read More »
Most of us stream a majority of our content, if we haven’t abandoned cable altogether. Smart TVs rarely have good interfaces, so owning a separate device will make things a whole lot easier (more on that at the end of this guide). We’ve tried them all—you can get options from Roku, Apple, Google, Amazon, and …
Marketers at the Walgreens-owned retail pharmacy chain Boots are settling down for a long, hard test to get the most from a data clean room strategy — but to do so, they first had to reset their expectations of data management. Whenever marketers update their approach, or their perspective, it’s vital they return to basic …
Walgreens-owned Boots sets out vision for data clean rooms Read More »
In this week’s Media Briefing, media editor Kayleigh Barber checks in on how publishers’ attempts to win over advertisers with their shoppable video and livestream shopping programs are going. Join us virtually for the Digiday Commerce Publishers Forum taking place next Thursday at 12 p.m. ET. where you’ll hear from leaders at BuzzFeed, Vice, Vox Media and …
This article is part of a cross-brand Digiday Media series that examines how the creator economy has evolved amid the Covid-19 pandemic. Explore the full series here. “Intellectual property” is a term often reserved for the Disneys of the world that have been able to take characters like Mickey Mouse and franchises like Marvel and squeeze them …
Google is set to launch a new tool to help users better manage the types of ads they see and precisely who’s behind them, in a move it hopes will placate the privacy and transparency lobby. Dubbed My Ad Center, the upcoming feature will let users of the online giant’s search engine, Discovery tool, and …
Google’s latest privacy tool is also a useful feature to bolster ad performance Read More »
Fortnite Creative is becoming a hub for metaversal brand activations, and the demand has pushed companies to look beyond Epic Games, the developer of the title, to reach audiences. From that interest, a cottage industry has emerged around a community of independent companies that design experiences within the game’s workshop mode, similar to the creator …
It’s not often an agency will base an opening conversation with a potential client around failure — but that’s exactly the tactic full-service agency Butchershop employs, rallying around the declarative mantra, “Beat Failure.” The independent agency (founded in 2008), which is based in San Francisco, but has extensions in Guadalajara, Mexico, and Vienna, Austria, also …
Here’s the latest sign that the gaming market is going through unprecedented change: games publishers are developing their own advertising businesses. In fact, it won’t be long before Upfront-style events fronted by those businesses are a staple of the industry, said Paul Mascali, head of esports and gaming at PepsiCo. And he may have a …