This article is part of a cross-brand Digiday Media series that examines how the creator economy has evolved amid the Covid-19 pandemic. Explore the full series here. “Intellectual property” is a term often reserved for the Disneys of the world that have been able to take characters like Mickey Mouse and franchises like Marvel and squeeze them …
Google is set to launch a new tool to help users better manage the types of ads they see and precisely who’s behind them, in a move it hopes will placate the privacy and transparency lobby. Dubbed My Ad Center, the upcoming feature will let users of the online giant’s search engine, Discovery tool, and …
Google’s latest privacy tool is also a useful feature to bolster ad performance Read More »
Fortnite Creative is becoming a hub for metaversal brand activations, and the demand has pushed companies to look beyond Epic Games, the developer of the title, to reach audiences. From that interest, a cottage industry has emerged around a community of independent companies that design experiences within the game’s workshop mode, similar to the creator …
It’s not often an agency will base an opening conversation with a potential client around failure — but that’s exactly the tactic full-service agency Butchershop employs, rallying around the declarative mantra, “Beat Failure.” The independent agency (founded in 2008), which is based in San Francisco, but has extensions in Guadalajara, Mexico, and Vienna, Austria, also …
Here’s the latest sign that the gaming market is going through unprecedented change: games publishers are developing their own advertising businesses. In fact, it won’t be long before Upfront-style events fronted by those businesses are a staple of the industry, said Paul Mascali, head of esports and gaming at PepsiCo. And he may have a …
Publicly traded companies have been disclosing their financial performance for the opening quarter of the calendar year in recent weeks with investors anxious given the delicate global economic climate. Even Google-parent Alphabet fell short of expectations with its 23% earnings increase (down from 34% in the previous year) equating to $68 billion in revenue for …
This article is part of a cross-brand Digiday Media series that examines how the creator economy has evolved amid the Covid-19 pandemic. Explore the full series here. Online shopping was exacerbated by the pandemic, which closed in-person stores and made customers look for safer shopping alternatives. But an ever-growing segment of those online purchases have happened on …
In graphic detail: How influencers drive social commerce sales Read More »
While most brands have ramped up their social media ad spend, food and spice brand Zatarain’s remains bullish on leveraging an organic strategy. Instead of spending big to acquire customers and boost brand awareness on social media channels, the Louisiana-based, McCormick-owned brand is relying on organic content by way of memes, user-generated content or tapping …
We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 – 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! IBM today updated its existing quantum computing roadmap, foreseeing a 4,000-plus qubit machine by 2025. Included in its plan is orchestration for more potent …
IBM touts ‘Quantum Serverless’ as it eyes path to 4,000-plus qubits Read More »
We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 – 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! In recent years, there’s been a fundamental shift in consumer preference. As shown in numerous surveys and reports, today’s consumers would typically rather deal …
Google Cloud hopes to improve CX, adds UJET capabilities Read More »