We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 – 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! Information exchange enables industry leaders across sectors to efficiently access and manage data. For companies to leverage the boundless possibilities of data, they must …
Briya moves to reshape healthcare research with blockchain Read More »
Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more. Unity’s stock price fell 28% in after-hours trading after the company reported earnings that met analyst expectations but fell short on the outlook. Unity reported a loss of eight cents a share (adjusted) on sales of $320.1 …
Unity stock tanks 28% as outlook falls short of expectations Read More »
We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 – 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! ZoomInfo, a Washington-based company providing go-to-market software, data and intelligence, last week announced it acquired Comparably. Prior to this acquisition, Comparably provided recruitment marketing …
ZoomInfo seeks to improve talent recruitment with Comparably acquisition Read More »
In a subscription business, recurring monthly or annual payments are key to maintaining — and growing — revenue. Therefore reducing the churn of paying readers canceling their subscriptions is the name of the game. Publishers have been on a crucial hunt for strategies to reduce churn in recent months, particularly as readers’ propensity to pay …
As consumer viewing habits are increasingly focused on creators, the revenue plays associated with the trend have taken on considerably more urgency, sophistication and scale. With TikTok’s announcement last week of its new ad product, TikTok Pulse, it’s clear that it is looking to further court creators and recognize its position as an entertainment platform …
The return to travel has come back in nearly full force and for a media brand like Condé Nast Traveler, that’s music to its editors’ ears. Like any travel publication in March 2020, CNT needed to pivot its editorial output to include more news about travel restrictions and less about where in the world its …
With the return of travel, Condé Nast Traveler puts its new global team to the test Read More »
The third-party cookie is in the autumn of its years, a tumultuous development in the marketing industry that has used the software as a bedrock of its user targeting and tracking efforts since the inception of online advertising in the 1990s. The process is relegating third-party data to that of a prohibited substance while elevating …
Case Study: How CPGs are preparing for the demise of third-party cookies Read More »
With seemingly strange things happening in media from streaming struggles to advertising amid rampant inflation, marketers say there are no simple answers. A recession in the near term is possible, but not probable Everything is cyclical, and nothing more so than advertising and media. It’s an old adage but advertising is a bellwether for the …
What’s ahead: Marketing implications of the economic outlook Read More »
The management at Raven Software, the Activision Blizzard subsidiary that develops Call of Duty games, has reportedly been trying to convince its employees to vote against unionization. According to The Washington Post, the Raven management has been sending out messages and holding town hall meetings ahead of the election deadline on May 20th. During a …
Activision Blizzard reportedly sent out anti-union message ahead of voting deadline Read More »
The parent company of Tinder and Hinge has . In a (PDF link) filed Monday with a federal court in California, Match Group alleges the tech giant broke federal and state antitrust laws with its Play Store guidelines. The lawsuit concerns a policy Google plans to implement later this year. In the fall of 2020, …
Tinder owner Match Group sues Google alleging antitrust violations Read More »