This article is part of a cross-brand Digiday Media series that examines how the creator economy has evolved amid the Covid-19 pandemic. Explore the full series here. Most major brands are working with creators in some fashion these days — talk to any CMO about their marketing strategy and they’ll almost certainly pepper in something about …
This article is part of a cross-brand Digiday Media series that examines how the creator economy has evolved amid the Covid-19 pandemic. Explore the full series here. If you build it, they will come. The famous line from Field of Dreams applies pretty perfectly to the need for data and quantification when it comes to …
The Association of National Advertisers is nearly a year into its three-year effort to guide marketers, researchers, platforms, media companies and agencies to create a cohesive blueprint on cross-media measurement. But it’s not all rosy. While media agencies applaud the noble aims of the marketer-led initiative — dubbed the Cross Media Measurement initiative (CMM) — some …
In the past few years, no product I’ve tested has advanced as quickly as the humble robot vacuum. Where once they ping-ponged randomly around your kitchen, you can now find robot vacs at every price point with an incredible array of features, including mapping capabilities, self-emptying bins, and even cameras. Vacuuming an ever-changing household is …
In the minutes and hours after learning about my first miscarriage during a routine ultrasound, my senses sharpened to the physical details around me: the blossoming warmth of May in Maine, a single feathery cirrus cloud overhead in an otherwise perfectly blue sky, the MOJO RZN license plate on the maroon Mustang in front of …
Who Are Instagram’s Infertility Influencers Really Helping? Read More »
In the month I’ve been testing the Bluetran Lightning, I’ve had to charge it only once. Once. That was after about 40 miles’ worth of trips (at various sub–30-mph speeds). This electric kick scooter never failed going up steep hills, its hydraulic brakes are fantastic, and its suspension feels like a magic carpet ride. It’s …
Bluetran’s Lightning Escooter Is Too Much, and It’s Great Read More »
By washing through the brain, neuromodulators “allow you to govern the excitability of a large region of the brain more or less in the same way or at the same time,” said Eve Marder, a neuroscientist at Brandeis University widely recognized for her pioneering studies on neuromodulators in the late 1980s. “You’re basically creating either …
A Brain Chemical Helps Neurons Know When to Start a Movement Read More »
Karl, a PhD and lecturer at MIT, gave birth to both of his children—and despite being the one with the baby bump, he was routinely asked to wait outside while the nurses attended to his (not pregnant) wife. People were unable, he says, to see both a man and a pregnant body; as a result, …
Science Is Redefining Motherhood. If Only Society Would Let It Read More »
Today’s technology landscape is dominated by a small cadre of massive corporations with the likes of Meta, Amazon and Google snapping up fledgling startups before they can grow into potential competitors, ignoring labor laws that don’t suit their immediate needs, and generally operating like the dystopian corpro-villains Johnny Mnemonic warned us about. Traditionally, state regulation …
Hitting the Books: US regulators are losing the fight against Big Tech Read More »
Michelob Ultra and ESPN have decided to use AI to answer an enduring question: what would happen if tennis legend John McEnroe played against himself? An upcoming ESPN+ special entitled “McEnroe vs. McEnroe” will feature the 63-year-old star, who retired from singles competition in 1992, playing against a complicated, AI-trained version of himself. According to …
John McEnroe is playing tennis against a virtual version of himself on ESPN+ Read More »