Uber is planning on tightening the purse strings this year. In an email to employees shared with CNBC, the ride-hailing firm’s CEO Dara Khosrowshahi said the company would cut back on spending amidst a “seismic shift” in investor sentiment. First up on the chopping block are marketing and incentives, also known as Uber’s various perks …
Uber to slash spending on incentives and new hires Read More »
On the same day Russia celebrated its role in defeating Nazi Germany, many of the country’s online platforms were defaced in protest of the war in Ukraine. reported on Monday that Russians with smart TVs saw channel listings replaced with a message implicating them in the ongoing conflict. “The blood of thousands of Ukrainians and …
Hackers deface Russian platforms and smart TVs to display anti-war messages Read More »
Paramount+ has released the first trailer for Players, its long-awaited League of Legends mockumentary from American Vandal creators Dan Perrault and Tony Yacenda. Set to debut on June 16th, the series centers on Fugitive Gaming, a fictional pro team that, after years of disappointment, hopes to win League’s most prestigious prize but must first overcome infighting …
‘League of Legends’ mocumentary ‘Players’ heads to Paramount+ on June 16th Read More »
Video is an effective way to engage with consumers that brands of all kinds are increasingly adopting. However, not all video ad formats serve the same purpose when it comes to advertising. While many advertisers utilize pre-roll video, a survey conducted by Engine Insights, commissioned by ORC international, revealed that 90% of people skip pre-roll …
How one brand leveraged video to transform passive consumer encounters into active ones Read More »
The programmatic advertising industry is transitioning from a cookie-based era to what could become the age of the clean room. Managing that transition isn’t so easy, though. Publishers are already feeling a little overwhelmed, and marketers are similarly beside themselves at the prospect of picking out where to plug their first-party data. In a fireside …
How Omnicom Media Group is making sense of clean room complexities Read More »
This article is part of a cross-brand Digiday Media series that examines how the creator economy has evolved amid the Covid-19 pandemic. Explore the full series here. Most major brands are working with creators in some fashion these days — talk to any CMO about their marketing strategy and they’ll almost certainly pepper in something about …
This article is part of a cross-brand Digiday Media series that examines how the creator economy has evolved amid the Covid-19 pandemic. Explore the full series here. If you build it, they will come. The famous line from Field of Dreams applies pretty perfectly to the need for data and quantification when it comes to …
The Association of National Advertisers is nearly a year into its three-year effort to guide marketers, researchers, platforms, media companies and agencies to create a cohesive blueprint on cross-media measurement. But it’s not all rosy. While media agencies applaud the noble aims of the marketer-led initiative — dubbed the Cross Media Measurement initiative (CMM) — some …
In the past few years, no product I’ve tested has advanced as quickly as the humble robot vacuum. Where once they ping-ponged randomly around your kitchen, you can now find robot vacs at every price point with an incredible array of features, including mapping capabilities, self-emptying bins, and even cameras. Vacuuming an ever-changing household is …
In the minutes and hours after learning about my first miscarriage during a routine ultrasound, my senses sharpened to the physical details around me: the blossoming warmth of May in Maine, a single feathery cirrus cloud overhead in an otherwise perfectly blue sky, the MOJO RZN license plate on the maroon Mustang in front of …
Who Are Instagram’s Infertility Influencers Really Helping? Read More »