It started with a standing desk and a Beyoncé lip sync. That was the viral video Bashel Lewis posted to his TikTok account in April that got him thinking about leaving his full time marketing gig at Nielsen to become a content creator. “Everyone from Universal to Hulu to every brand you could think — …
This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series → To see where the value is concentrating in any industry, follow the acquisitions. In the creator economy, it is gravitating toward software that standardizes how brands …
The European Union has published its Digital Omnibus proposal — a bundle of updates meant to simplify Europe’s digital rulebook and remove some of the complexity that has built up since the General Data Protection Regulations (GDPR) and other tech laws came into force. The Nov. 19 update has been dubbed a “simplification package,” and …
Category managers who work with Kroger, you’ve got mail — from an AI agent. Kroger Precision Marketing Powered by 84.51°, the newly combined division of Kroger that houses its data science and retail media divisions, has launched a weekly AI-generated insights report for brands called Agent Monday. The customizable emails use AI to pull retail …
Kroger launches AI-generated email digest for suppliers Read More »
The holiday shopping season is the Super Bowl for most consumer brands. But in order to succeed, brands need to be training all year long, according to Traackr CEO Pierre-Loïc Assayag. “This is a year-long effort. There’s no such thing as succeeding during a period of time without having done the legwork beforehand,” he said. …
The Osmo Pocket 4 is tipped to match the Osmo Action 6 with a 1/1.1-inch variable aperture camera. (Image source: Federation of Independent Photographers) The launch of the Osmo Pocket 4 is said to be right around the corner. With DJI rumoured to be targeting a holiday season release for its next vlogging camera, new …
Epson’s Lifestudio Grand projector (pictured) is now available in Australia and New Zealand. (Image source: Epson) Epson has released its Lifestudio Grand 4K Projector, the EH-LS670, in Australia and New Zealand. Already available in Europe and North America, this ultra short throw laser model is designed for the home tehater. Features include a high dynamic …
Epson releases new Lifestudio Grand 4K laser projector in more countries Read More »
Oura pack shot (Image Source: Oura) Oura is suing Samsung, Zepp Health, Noise, and Reebok, claiming they rely on patented smart ring designs that the company considers central to the category. Oura wants its rivals to pay ongoing royalties or risk import bans similar to earlier cases it already won. Oura has sued four new …
Ora sues Samsung and four other smart ring makes as it demands royalty payments Read More »
PlayStation’s Black Friday deals will kick off on November 21. Promo image. (Image source: PlayStation) PlayStation has detailed its Black Friday deals for 2025. Not only will the deals be live a week before Black Friday, but buyers will be able to save on consoles, accessories, merchandise, and PlayStation Plus subscriptions. While Black Friday falls …
Garmin’s Index Sleep Monitor (pictured) now supports Health Status. (Image source: Garmin) The new Garmin Health Status feature is now available for users of another of the brand’s wearables. This tool helps users understand how their recent health data correlates to their personal baseline across five metrics. With software version 3.82, the Index Sleep Monitor …
New Garmin update brings Health Status feature to another wearable Read More »