Ask a dozen marketers, and some will say the customer journey has, in turn, collapsed, condensed, lengthened, looped, died and been born anew. What’s not up for debate is that it has fundamentally changed. That’s what Global CMO of Assembly Bria Bryant helped unpack when we met for a morning of shopping and shop talk. …
The new consumer journey, according to the CMO of Assembly Read More »
By Krystal Scanlon and Seb Joseph • November 20, 2025 • Ivy Liu Marketers have grown fixed on a simple, stubborn question: what portion of their spend reaches the person making the content? What was once a direct handoff now threads through a growing constellation of agencies, platforms, networks, ad tech vendors and assorted brokers, …
Marketers move to bring transparency to creator and influencer fees Read More »
A series talking to C-suite executives about the strategies guiding their bottom lines. More from the series → The Atlantic has built a scorecard for AI crawlers, identifying which bots actually send readers back and which just strip content. Only those with value get through. This approach led it to block a single AI crawler …
Publishers don’t face small shifts in trends like other industries do. Instead, they’re weathering a relentless wave of changes: algorithm shifts, SEO overhauls, Google cookie deprecation, made-for-advertising sites, ad tech commoditization. Once, search traffic was a dependable faucet. Now, AI-powered zero-click summaries have rerouted that stream. Organic visits can drop 34% to 79% when AI …
The AI traffic cliff is proving why revenue resilience matters Read More »
Nearly half of viewers power on their televisions without knowing what they’ll watch. This moment of openness represents valuable real estate in modern advertising. The home screen’s virtues go beyond size or prominence, due to the mindset it captures. It has evolved from a simple navigation tool into a critical decision point where discovery, intent …
Why CTV’s evolution has made the home screen the place where discovery meets intent Read More »
Mockup of book cover created by generative AI tool (image source: Canva AI Image Generator, 2025) Users of generative AI apps like Stable Diffusion may not fear legal prosecution. Nonetheless, in Japan, authorities believe a man instructed the software to replicate a protected image. Most accusations of copyright infringement target the authors of AI tools, …
The OnePlus Ace 6T will combine Qualcomm’s Snapdragon 8 Gen 5 chipset with a circa 8,000 mAh battery. (Image source: OnePlus & Qualcomm – edited) An early benchmark has outlined prospective Qualcomm Snapdragon 8 Gen 5 performance before the chipset’s late November launch. Paired with 16 GB of RAM in the OnePlus Ace 6T, the …
Qualcomm Snapdragon 8 Gen 5 performance detailed before launch with new OnePlus Ace 6T Read More »
The Jmgo N3 projector (pictured) is now available in the US. (Image source: Jmgo) Jmgo is now selling its new N3 4K UHD triple laser smart projector in the US. Already available in Europe, this smart home theater model can throw images up to 300 inches wide. Features include support for Dolby Vision, an adjustable …
Jmgo releases new 4K triple laser home theater projector in the US Read More »
Official image of the game Shardpunk. (Image source: Steam) Shardpunk is currently available for less than $6 on Steam and immerses you in a dangerous and ruthless world. But be careful, because you only have a few days to enjoy it. Many games are present on Steam and are sometimes available at low prices. This …
Lenovo Legion Pro 5 16IAX10, RTX 5070SK Hynix HFS001TEJ9X115N 4778 (4600.31min – 4777.52max) MB/s +24% Lenovo Legion 5 15AHP G10SK hynix PVC10 HFS001TEM4X182N 4177 (4138.62min – 4177.35max) MB/s +8% Asus TUF Gaming A18 FA808UP-S8022WSK hynix HFS001TEM9X174N 3856 (3826.46min – 3855.61max) MB/s Average SK hynix HFS001TEM9X174N (n=1) Average of class Gaming (281 – 8300, n=126, last …
Flat, quiet, and efficient -inch Asus TUF Gaming A18 review Read More »