Even as TikTok’s U.S. ownership shake-up fuels uncertainty and some audience drift, Vita Coco is staying put, keeping the platform central to its social marketing without mistaking it for a permanent foundation. That stance, according to its CMO Jane Prior, isn’t denial. It’s restraint. When talk of a U.S. deal first surfaced, the brand adjusted …
Every industry struggles to scale, and the creator economy is no different. The market has exploded in the last decade, but without the traditional guardrails, metrics and accountability you’d come to expect from a multi-billion-dollar industry. With the creator economy set to grow by 18% in 2026 per IAB’s November 2025 report, brands like TheRealReal …
From vibes to data: Why some brands use predictive tech to vet creators Read More »
TikTok’s U.S. future might be secured, but the app isn’t out of the woods just yet. When TikTok confirmed its U.S.-China deal was completed on Jan. 22, it felt like the five-year-long battle had finally come to an end. But under its new majority American-owned entity, TikTok USDS Joint Venture, app outages, changes to its …
In Graphic Detail: Why TikTok still faces an uphill battle in the U.S. Read More »
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → Next weekend, the Super Bowl and opening ceremonies of the Winter Olympics will kick off a packed season for live sports. Advertisers and …
Media Buying Briefing: Marketers are wary of civil unrest at this year’s World Cup Read More »
As U.S. growth slows and macroeconomic headwinds get harder to weather, brands like Procter & Gamble and Diageo are placing larger bets on retail media. And where the big spenders go, other advertisers are likely to follow, even as it’s unclear whether retail media actually leads to incremental growth. P&G is navigating a fragmented “new …
P&G bets big on retail integration as CPGs question incrementality Read More »
TL;DR: Sterling Stock Picker uses OpenAI-powered AI to analyze stocks, assess risk, and help you make calmer, more informed investment decisions—and lifetime access is just $55.19. While markets don’t like uncertainty, lately, there’s been plenty of it. That’s why Sterling Stock Picker is such a supportive tool. Designed to help investors make clearer, more informed decisions, this tool …
Let ChatGPT and this app help you rethink your stock picks Read More »
Image: StackCommerce TL;DR: This $34.99 PC Transfer Kit bundle lets you move everything to a new PC, back it all up, and securely erase your old machine. Upgrading to a new PC should feel exciting, not like a weekend-long IT project. The PC Transfer Kit Bundle is built for exactly that moment—when you want everything from your old computer …
Move, backup, and wipe your PC the easy way for $35 Read More »
Image: Samsung Forget regular PC monitors. Have you ever used a smart monitor? Okay, sure, some of them are really bad—but some of them aren’t. In fact, if you can snag one from a leading brand like Samsung, you can enjoy some seriously cool features. If you’re on board, check out this deal: Samsung’s 32-inch …
Samsung’s smart 4K monitor has never been cheaper (now 43% off) Read More »
At a glance Expert’s Rating Pros Innovative concept High-quality workmanship and materials 8,000 hertz polling rate Hot-swap sockets (3- and 5-pin) Removable wrist rest Cons High price No dedicated (but switchable) numpad Requires a lot of space Wired only Our Verdict The Corsair Galleon 100 SD is a high-quality, all-in-one gaming keyboard with integrated Stream …
Corsair Galleon 100 SD review: A gaming keyboard and Stream Deck in one Read More »
Image: Ben Patterson/Foundry Summary created by Smart Answers AI In summary: PCWorld reports that Roku OS 15.1 introduces a new ‘Subscriptions’ feature that consolidates all paid streaming content into one centralized location. This feature matters for streamers overwhelmed by scattered content across multiple services, offering an aggregated ‘Saved List’ and focused ‘Continue Watching’ section. The …