‘It’s like Google all over again’: What OpenAI’s Instant Checkout signals about conversational commerce
By Kimeko McCoy • October 3, 2025 • Ivy Liu For a company that reportedly has no plans to advertise, OpenAI has laid yet another brick in the foundation of what could be an ad business. On Monday, the tech behemoth launched Instant Checkout, an in-app shopping feature. Ironically, commerce and marketing experts are less …