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‘It’s like Google all over again’: What OpenAI’s Instant Checkout signals about conversational commerce

By Kimeko McCoy  •  October 3, 2025  • Ivy Liu For a company that reportedly has no plans to advertise, OpenAI has laid yet another brick in the foundation of what could be an ad business. On Monday, the tech behemoth launched Instant Checkout, an in-app shopping feature. Ironically, commerce and marketing experts are less …

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Future of Marketing Briefing: AI feels friendlier, agency holdcos act tighter

This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series → Welcome back to the Digiday+ Future of Marketing Briefing. We’re only three editions in (not that anyone’s keeping score), and in that experimental phase — call …

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CTV players hope importing social assets can lower brands’ barrier to entry

CTV companies have benefitted from the long-term migration of media dollars away from linear and toward streaming. But if they’re able to stop the tidal shift away from TV as a whole toward the walled garden platforms, they’ll need to persuade small- and medium-dollar advertisers that CTV can deliver against their budgets.  Execs at LG …

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Inside The Economist’s plan to grow revenues in a post-search, AI-driven future

A series talking to C-suite executives about the strategies guiding their bottom lines. More from the series → The Economist is sketching out its roadmap for a post-search world – one where AI assistants may become the first stop for information.  The publisher is investing in formats that are more difficult for machines to mimic, …

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TikTok’s U.S. ownership shift raises creator concerns over algorithm changes

The picture of TikTok’s future in the U.S. is starting to come into focus. With a U.S. ownership deal looming, influencers and content creators fear the algorithm, TikTok’s so-called secret sauce, will become a political battleground.  More details of the proposed deal were announced last week. U.S. based companies, like Oracle, venture capital firm Andreessen …

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You can insert yourself into AI videos with OpenAI’s new Sora 2 model

OpenAI is now launching Sora 2, according to a recent announcement post. Sora 2 is the next generation of the company’s AI video and audio generator, promising more realistic, physically accurate, and controllable results. Unlike previous models, which often “cheated” with physics, Sora 2 can generate more believable simulations. Sora 2 can create videos of …

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UBHome M10 robot lawn mower review: Precise positioning for cheap? Maybe

At a glance Expert’s Rating Pros Beginner-friendly setup (when its GPS works correctly) Traction Mode mapping is a great innovation Impressive obstacle avoidance Cons Very low maximum cutting height (for U.S. grasses) Persistent GPS issues Unrealistic advertised LoRa communication range (LoRa depends on line-of-sight) Our Verdict The UBHome M10 delivers a lot of features and …

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