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Marketing Briefing: ‘This is a better way to travel’: Q&A with Airbnb’s global head of marketing on the company’s new capabilities, in-housing

Marketing Briefing: ‘This is a better way to travel’: Q&A with Airbnb’s global head of marketing on the company’s new capabilities, in-housing

Last week, Airbnb unveiled “probably the largest change we’ve made,” per Airbnb’s global head of marketing Hiroki Asai, with a redesign that allows people to search for categories (i.e. surfing or design, etc.) as well as split their stays across multiple homes. The company is looking to reflect the changing nature of travel as remote …

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The Rundown: BuzzFeed Inc. revenue up by 26% despite hits to commerce business, expects similar momentum in Q2

The Rundown: BuzzFeed Inc. revenue up by 26% despite hits to commerce business, expects similar momentum in Q2

Despite significant declines in BuzzFeed Inc.’s commerce business, overall revenue was up 26% year over year in the first quarter of 2022 — its first quarter as a fully combined company, which includes BuzzFeed, HuffPost and Complex Networks — compared to the same quarter in 2021. This was primarily due to increases in advertising and …

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The vast majority of marketers are unhappy with their Customer Data Platforms, but then again, not many are sure what they really are

The vast majority of marketers are unhappy with their Customer Data Platforms, but then again, not many are sure what they really are

Only 10% of marketers to have bought into the first-generation of customer data platforms believe their purchases are fit for purpose with even less (1%) certain such technology will stand up to the requirements of tomorrow. Despite 66% of marketers classifying CDPs as a “strategic priority” many find such technologies fall short of requirements with …

The vast majority of marketers are unhappy with their Customer Data Platforms, but then again, not many are sure what they really are Read More »

Inside Hearst UK’s multi-pronged approach to third-party cookie replacements

Inside Hearst UK’s multi-pronged approach to third-party cookie replacements

As the third-party cookie apocalypse approaches, it’s looking increasingly likely that there will not be one sole replacement that will satisfy publishers’ and advertisers’ needs. That’s never more evident than when you ask a media company about the different data collection strategies they’re testing right now.  At Hearst UK, Faye Turner, head of commercial strategy …

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A Q&A with Google’s Tim Craycroft about YouTube’s upfront pitch and ad product plans

A Q&A with Google’s Tim Craycroft about YouTube’s upfront pitch and ad product plans

YouTube has been encroaching on the traditional TV ad upfront market for years. This year the Google-owned digital video platform is making its most direct attempt to crash the TV upfront by scheduling its Brandcast upfront presentation for the same week as when the major broadcast TV network owners take the stage to make their …

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SteelSeries Aerox 9 Wireless review: A premium, function-packed gaming mouse

SteelSeries Aerox 9 Wireless review: A premium, function-packed gaming mouse

At a glance Expert’s Rating Pros 18 easily programmable buttons Weighs only 89 grams Quick and responsive Dual Bluetooth 5.0 and 2.4Ghz wireless Cons Some buttons on the side grid are hard to reach Our Verdict The SteelSeries Aerox 9 Wireless is lightweight and quick, and includes plenty of customizable options for serious MMO/MOBA gamers. …

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