Media Buying Briefing: ‘It’s tough to fight City Hall’ Why more TV ad dollars aren’t following audiences to digital and social video
Although it generated a few headlines when it was announced in late February, YouTube’s move to present its content wares to media buyers and clients smack in the middle of “upfront week” when the main broadcast and cable networks present, wasn’t quite earth-shaking news. But should it have been? Should linear TV be worried that …








