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Keychron swaps to ZMK firmware for new flagship wireless mechanical keyboards with massive battery life potential along with design refresh

When the Q6 Ultra 8K and V1 Ultra 8K emerged, it was clear that Keychron would be releasing new switches and new wireless mechanical keyboards, but Keychron confirmed in its response to Notebookcheck that the new Milk POM switches, and that the new keyboards are currently exclusive to Best Buy. However, the plan is to …

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Night camera test: Vivo X200 Ultra beats flagships from Apple, Samsung, and Google

The Vivo X200 Ultra (Image source: Vivo; edited) In a night camera test conducted by Versus comparing four smartphones, the Vivo X200 Ultra dusted the flagships from Samsung, Google, and Apple in a confirmation of its superiority in nighttime photography. In the most recent camera test video posted by Versus on YouTube, the Vivo X200 …

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Publishers swap traffic angst for strategy in Q3 earnings

The tone has flipped: instead of lamenting lost clicks, publishers are outlining where and how they’re building sustainable growth. That’s been a key throughline in third-quarter publisher earnings calls: People Inc. saw search traffic declines that hurt its overall digital ad revenue, but was confident its strategy to focus on AI licensing and off-platform reach …

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Behind Unilever’s creator and social strategy for next year’s World Cup

Next year’s FIFA World Cup stands to be the largest spectator event in history. And Unilever, one of the planet’s largest advertisers with a total marketing budget of $10.1 billion in 2024, is determined to capitalize on the billions watching. “Next year is the biggest sporting event that’s ever going to happen..It’s taking place in …

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Why AI and synthetic social aren’t driving up creator value — yet

By Kimeko McCoy  •  November 11, 2025  • Ivy Liu In the age of synthetic social, it’s getting harder to tell the difference between AI and human-generated content. Despite the AI hype, the influx of synthetic social (and mounting backlash to so-called AI slop) isn’t resulting in more, lucrative brand deals for creators according to …

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Ad Tech Briefing: AppLovin’s AI-fueled surge and The Trade Desk’s stumble show where investors are placing their bets

This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → AppLovin and The Trade Desk emerged as the clear attention-grabbers in this ad tech earnings window — but for very different reasons, and with …

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Job cuts hit 22-year October high as retail layoffs from Amazon to Target mount ahead of holidays

U.S. firms announced the most job cuts for any October in more than 20 years, fueled in part by mass layoffs at major retail companies. Employers slashed 153,074 jobs last month, up 175% from a year earlier, according to a Thursday report from global outplacement and executive coaching firm Challenger, Gray & Christmas. October’s total …

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If the US Has to Build Data Centers, Here’s Where They Should Go

Tech companies have invested so much money in building data centers in recent months, it’s actively driving the US economy—and the AI race is showing no signs of slowing down. Meta chief Mark Zuckerberg told President Donald Trump last week that the company would spend $600 billion on US infrastructure—including data centers—by 2028, while OpenAI …

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The EPA Is in Chaos

WITH THE END of the US government shutdown in sight, disorganization still reigns at federal agencies. Workers at the Environmental Protection Agency tell WIRED that they have faced increasing chaos over the past five weeks. In recent weeks, varied phases of furloughs have forced staff to go home in seemingly random waves. Some employees remaining …

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