TikTok’s ongoing U.S. uncertainty has marketers rethinking next year’s budgets
Even with TikTok’s future in the U.S. seemingly secured, advertiser confidence hasn’t followed suit. Some marketers are already planning, they anecdotally told Digiday, to scale back their spending there next year. There’s still too much uncertainty around who will oversee the app and how it will be run for advertisers to justify bigger bets. And …
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