Tech

As Super Bowl LVII approaches, hotel chain Hyatt is touting its recent partnership with University of Tennessee wide receiver Jalin Hyatt — who happens to have a namesake in common with the brand. The partnership marks Hyatt’s first deal with a college athlete, and the company will feature the wide receiver in media interviews and …

Hyatt, Lacrosse United, Lulu’s tap college athletes’ authenticity to target Gen Z Read More »

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. With Super Bowl weekend coming up, TV advertising is a hot topic among marketing agencies. Digiday+ Research surveyed over 100 agency professionals to find out where TV — both traditional TV and connected TV — fall in their clients’ …

Digiday+ Research: Agencies’ clients more likely to invest in CTV over traditional TV Read More »

Last September, The Athletic introduced ads to its business model for the first time (aside from podcast and newsletter ads that’ve been in the mix since the publication’s origins in 2016). This opened a door to revenue diversification, something the subscriptions-centered business had been lacking. The path to profitability was originally set for 2023, and …

The Athletic’s Sebastian Tomich is looking beyond ads and subscriptions to reach profitability Read More »

It’s an oft-repeated truism that creative types don’t always make the best business leaders. Nowhere is this more apparent than the esports industry, whose former-pro-gamer executives often lack the commercial nous and marketing smarts to transform their hype-fueled brands into sustainable companies. Many of today’s leading esports organizations were founded by pro gamers, initially taking …

How the layoffs at 100 Thieves underscore esports’ creator-executive leadership problems Read More »

A UK startup has produced another milestone in the strange science of lab-grown meat: the first-ever cultivated steak fillet. The landmark was laid by 3D Bio-Tissues (3DBT), a bio-tech firm based in Newcastle. Founded in 2019, the company cultivated human corneas for vision-impaired people before applying its techniques to meat. 3DBT has good reasons for …

This is the ‘world’s first’ 100% cultivated steak fillet. Fancy a bite? Read More »

Story by Ioanna Lykiardopoulou Ioanna is a writer at SHIFT. She likes the transition from old to modern, and she’s all about shifting perspectives. Ioanna is a writer at SHIFT. She likes the transition from old to modern, and she’s all about shifting perspectives. Europe has a long tradition in geothermal energy, with Iceland, France, …

Europe plots to replace natural gas with geothermal energy Read More »

Early Monday morning, a magnitude 7.8 earthquake ripped through Turkey and Syria, followed nine hours later by a 7.5 aftershock. The death toll stands at more than 3,800, and rescuers have only just begun to comb through the collapsed buildings.  Aftershocks will continue to shake the area as local faults adjust to such a huge initial tremor, and …

Earthquake Aftershocks May Rock Turkey and Syria for Months, Even Years Read More »

Google isn’t about to let Microsoft or anyone else make a swipe for its search crown without a fight. The company announced today that it will roll out a chatbot named Bard “in the coming weeks.” The launch appears to be a response to ChatGPT, the sensationally popular artificial intelligence chatbot developed by startup OpenAI with funding …

Meet Bard, Google’s Answer to ChatGPT Read More »

Netflix may have led the way for other streaming networks to create compelling original programming, but Hulu made history when it became the first streamer to win an Emmy Award for Outstanding Drama Series for The Handmaid’s Tale in 2017. In fact, that was just one of eight Emmys the series took home for its inaugural season, …

The 19 Best Shows on Hulu Right Now Read More »