Tech

Best laptops 2023: Premium laptops, budget laptops, 2-in-1s, and more

Best laptops 2023: Premium laptops, budget laptops, 2-in-1s, and more

Image: Dominik Tomaszewski / Foundry Looking to make that upgrade to a brand-new laptop? If so, you’ve come to the right place. In our never-ending quest to find the best laptops, we’ve scoured the market looking for the top options available from all categories. We’ve then curated from those laptops an even more select list …

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Tested: Nvidia’s GeForce RTX 4090 pushes laptops to blistering new frontiers

Tested: Nvidia’s GeForce RTX 4090 pushes laptops to blistering new frontiers

Image: Adam Patrick Murray / Foundry Enthusiast laptop hardware is nothing to scoff at these days. Especially not this day. Both the Intel and Nvidia’s new flagship mobile parts have finally hit shelves, and the massive notebooks that they power are incredibly potent. And no surprise here, but Nvidia’s GeForce RTX 4090 for laptops is …

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Hyatt, Lacrosse United, Lulu’s tap college athletes’ authenticity to target Gen Z

Hyatt, Lacrosse United, Lulu’s tap college athletes’ authenticity to target Gen Z

As Super Bowl LVII approaches, hotel chain Hyatt is touting its recent partnership with University of Tennessee wide receiver Jalin Hyatt — who happens to have a namesake in common with the brand. The partnership marks Hyatt’s first deal with a college athlete, and the company will feature the wide receiver in media interviews and …

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Digiday+ Research: Agencies’ clients more likely to invest in CTV over traditional TV

Digiday+ Research: Agencies’ clients more likely to invest in CTV over traditional TV

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. With Super Bowl weekend coming up, TV advertising is a hot topic among marketing agencies. Digiday+ Research surveyed over 100 agency professionals to find out where TV — both traditional TV and connected TV — fall in their clients’ …

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The Athletic’s Sebastian Tomich is looking beyond ads and subscriptions to reach profitability

The Athletic’s Sebastian Tomich is looking beyond ads and subscriptions to reach profitability

Last September, The Athletic introduced ads to its business model for the first time (aside from podcast and newsletter ads that’ve been in the mix since the publication’s origins in 2016). This opened a door to revenue diversification, something the subscriptions-centered business had been lacking. The path to profitability was originally set for 2023, and …

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How the layoffs at 100 Thieves underscore esports’ creator-executive leadership problems

How the layoffs at 100 Thieves underscore esports’ creator-executive leadership problems

It’s an oft-repeated truism that creative types don’t always make the best business leaders. Nowhere is this more apparent than the esports industry, whose former-pro-gamer executives often lack the commercial nous and marketing smarts to transform their hype-fueled brands into sustainable companies. Many of today’s leading esports organizations were founded by pro gamers, initially taking …

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Marketing Briefing: Twitter, TikTok vie for ad dollars, offer incentives as they seek to own second screen for Super Bowl

Ahead of the Super Bowl, Twitter and TikTok are offering marketers incentives to spend ad dollars on their platforms, as they each seek to draw viewers as second screens during the Big Game. Twitter is offering marketers $250,000 in free ad space; TikTok is offering ad credit incentives between 3 to 5% for advertisers spending …

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