Image: Rob Schultz / Foundry Black Friday and Cyber Monday may have already come and gone in a flash, but there are still plenty of VPN deals from top providers to be had this holiday season. Whether you’re looking for something that will give you the privacy you need or access location-restricted streaming content, we’ve …
Omnicom’s plan to acquire Interpublic Group is a long way from being finalized. However, the combined company could help the holding companies make — and benefit from — larger AI investments. On a Monday call with investors about the deal, executives from both companies mentioned ways the merged company could benefit from combining resources. Omnicom …
Omnicom and IPG Merger could lead to bigger AI investments — and maybe rewards Read More »
That’s one hell of a way for the agency holding companies to end the year. Just as everyone was looking to slow down and take a holiday-induced break before what will be a turbulent 2025, along comes Omnicom with a proposed stock-driven acquisition of Interpublic Group. The two CEOs — Omnicom’s John Wren and IPG’s …
Omnicom’s acquisition of IPG could usher in a new, inevitable M&A wave Read More »
By Julia Tabisz • December 10, 2024 • Ivy Liu This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series → Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. …
This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → It’s an end-of-year shake-up for adland: The third largest agency holding company, Omnicom, announced plans to acquire the fourth largest agency holding company, IPG, yesterday morning. The combination …
Marketing Briefing: The case for and against Omnicom acquiring IPG Read More »
By Tim Peterson • December 10, 2024 • Subscribe: Apple Podcasts • Spotify Programmatic advertising methods like retargeting can be powerful for pushing interested customers over the line into making a purchase. But the approach can lose potency if the proverbial funnel isn’t regularly refilled with new prospective customers. “Over time, in order to compete …
How to expand programmatic advertising up the funnel, with TripAdvisor’s Matteo Balzani Read More »
Although there’s been a whole lot of pessimism recently, electric vehicle sales continue to grow, even if it is less quickly than many hoped. That’s true in the commercial vehicle space as well—according to Cox Automotive, 87 percent of vehicle fleet operators expect to add EVs in the next five years, and more than half …
EV charging infrastructure isn’t just for road trippers Read More »
When Apple devices are used to spread CSAM, it’s a huge problem for survivors, who allegedly face a range of harms, including “exposure to predators, sexual exploitation, dissociative behavior, withdrawal symptoms, social isolation, damage to body image and self-worth, increased risky behavior, and profound mental health issues, including but not limited to depression, anxiety, suicidal …
Apple hit with $1.2B lawsuit after killing controversial CSAM-detecting tool Read More »
Archaeologists excavating a paleolithic cave site in Galilee, Israel, have found evidence that a deep-cave compound at the site may have been used for ritualistic gatherings, according to a new paper published in the Proceedings of the National Academy of Sciences (PNAS). That evidence includes the presence of a symbolically carved boulder in a prominent …
Paleolithic deep-cave compound likely used for rituals Read More »
The company then went on to strike deals with major tech firms, including a $60 million agreement with Google in February 2024 and a partnership with OpenAI in May 2024 that integrated Reddit content into ChatGPT. But Reddit users haven’t been entirely happy with the deals. In October 2024, London-based Redditors began posting false restaurant …
Reddit debuts AI-powered discussion search—but will users like it? Read More »