Streaming’s TV watch time share peaks TikTok loses bid to avoid ban, Comcast and WBD bundle up, Paramount set to slim down, and more See TV Maybe the connected TV ad market needs to get more traditional to advance. I’ve had two conversations in the past week that have led to this line of thinking. …
The shift has been building for years, fuelled by a potent cocktail of politics, creators and fandoms. But over the past 12 months, it finally crossed the threshold. Think that’s overstated? Just look around. Creators spinning conspiracies about “missing” votes that never existed, a government agency named after cryptocurrency born from internet satire, a woman …
The year the memes took over reality – and marketing followed Read More »
A month after Spotify introduced plans to attach videos to its podcasts in 2025, creators and experts are yet to be convinced. They point to missing features, like social engagement and creator monetization incentives, that will ultimately get marketers and the creator community invested in the new product and allow Spotify to compete with other …
Creators are left wanting more from Spotify’s push to video Read More »
Premium chocolate brand Tony’s Chocolonely harbors grand hopes. For the last 19 years, the Dutch chocolate-maker has grown gradually, utilizing bright packaging and an anti-exploitation narrative to establish itself as the thoughtful shopper’s chocolate of choice. It’s been active in the U.S. since 2015, and in sweet-toothed European markets such as the U.K. and Germany …
Chasing U.S. growth, Tony’s Chocolonely focuses on a retail media and social blend Read More »
Skip to content Image: StackCommerce TL;DR: Save 60% on this streaming service with no fees when you check out now through December 15. How can we pay so much for our Netflix subscriptions and still not find anything to watch most of the time? It’s madness. We found a streaming service with no fees and …
Ditch Netflix — never pay monthly again with this lifetime streaming service Read More »
Image: Rob Schultz / Foundry Black Friday and Cyber Monday may have already come and gone in a flash, but there are still plenty of VPN deals from top providers to be had this holiday season. Whether you’re looking for something that will give you the privacy you need or access location-restricted streaming content, we’ve …
Omnicom’s plan to acquire Interpublic Group is a long way from being finalized. However, the combined company could help the holding companies make — and benefit from — larger AI investments. On a Monday call with investors about the deal, executives from both companies mentioned ways the merged company could benefit from combining resources. Omnicom …
Omnicom and IPG Merger could lead to bigger AI investments — and maybe rewards Read More »
That’s one hell of a way for the agency holding companies to end the year. Just as everyone was looking to slow down and take a holiday-induced break before what will be a turbulent 2025, along comes Omnicom with a proposed stock-driven acquisition of Interpublic Group. The two CEOs — Omnicom’s John Wren and IPG’s …
Omnicom’s acquisition of IPG could usher in a new, inevitable M&A wave Read More »
By Julia Tabisz • December 10, 2024 • Ivy Liu This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series → Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. …
This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → It’s an end-of-year shake-up for adland: The third largest agency holding company, Omnicom, announced plans to acquire the fourth largest agency holding company, IPG, yesterday morning. The combination …
Marketing Briefing: The case for and against Omnicom acquiring IPG Read More »