Despite the uncertainty, some advertisers have increased their TikTok spend this year
By Krystal Scanlon • April 2, 2025 • Ivy Liu Uncertainty around TikTok’s future in the U.S. led many advertisers to slam the brakes on their advertising there. Others treated the turmoil as a green light. Walmart, Coca-Cola, Comcast, PepsiCo, Warner Bros Discovery, Google and Amazon have increased their U.S. social media spend on the …
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