Tech

Adnan Ahmad Ali – stock.adobe.co Home Office refuses to answer questions from Lords over technical capability notice issued against Apple’s iCloud Advanced Data Protection encryption services Published: 01 Apr 2025 10:33 Users of Apple devices in the UK are “at the most risk in the world” of being hacked, following a secret government order requiring …

Apple devices are at ‘most risk’ in UK following government ‘backdoor’ order Read More »

We’re less than couple of weeks from the start of hockey season, and the streaming situation looks just as complicated as baseball was over the summer. As pay TV subscriptions decline and the regional sports business model collapses, NHL teams are moving in different directions. Some are spinning up new regional sports streaming services, while …

NHL streaming options: Untangling the 2024-2025 mess Read More »

Being small and less data-dependent aren’t always selling points for attracting search advertisers. But in the case of one privacy-focused browser, both are core selling points. Since introducing search ads in 2024, Brave has courted big brand budgets, pitching itself as the place to squeeze out incremental gains beyond Google’s well-trodden turf. Part of its …

Why big advertisers are buying Brave’s search ads — despite its small size Read More »

With influencer marketing budgets steadily rising, more multinational brands are partnering with influencer agencies as the industry becomes more complex. The World Federation of Advertisers released a report today showing that some 54% of multinational brand marketers plan to boost influencer marketing spend in 2025, with 61% agreeing that influencer marketing will become more important …

WFA sees 54% of multinational brands boosting influencer spending — with more relying on agencies to find creators Read More »

Amazon’s studio chief exits, Disney’s DE&I dilemma and more Get with the programmatic Programmatic has firmly become part of the upfront. “There was a huge swing last year,” said one agency executive, referring to TV network and streaming services being more willing to allow advertisers’ programmatic spend to count toward their upfront commitments. What remains …

Future of TV Briefing: The programmatic state of play for this year’s TV and streaming upfront market Read More »

By Krystal Scanlon  •  April 2, 2025  • Ivy Liu Uncertainty around TikTok’s future in the U.S. led many advertisers to slam the brakes on their advertising there. Others treated the turmoil as a green light.  Walmart, Coca-Cola, Comcast, PepsiCo, Warner Bros Discovery, Google and Amazon have increased their U.S. social media spend on the …

Despite the uncertainty, some advertisers have increased their TikTok spend this year Read More »

Amazon Ads’s quest to become the first programmatic port of call for media buyers is intensifying.  It’s courting media agencies across the industry hoping that more will treat its demand-side platform (DSP) as their go-to programmatic provider. According to 11 media buyers who spoke to Digiday, its pitch to decision-makers emphasizes a refreshed user interface, …

Amazon courts media buyers with loss-leader tactics to compete with other major DSPs Read More »

This is today’s edition of The Download, our weekday newsletter that provides a daily dose of what’s going on in the world of technology. Brain-computer interfaces face a critical test Brain computer interfaces (BCIs) are electrodes put in paralyzed people’s brains so they can use imagined movements to send commands from their neurons through a wire, or …

The Download: brain-computer interfaces, and teaching an AI model to give therapy Read More »

Implanted BCIs are electrodes put in paralyzed people’s brains so they can use imagined movements to send commands from their neurons through a wire, or via radio, to a computer. In this way, they can control a computer cursor or, in few cases, produce speech.   Recently, this field has taken some strides toward real practical …

Brain-computer interfaces face a critical test Read More »

On March 27, the results of the first clinical trial for a generative AI therapy bot were published, and they showed that people in the trial who had depression or anxiety or were at risk for eating disorders benefited from chatting with the bot.  I was surprised by those results, which you can read about …

How do you teach an AI model to give therapy? Read More »