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As AI reshapes search, Zola turns to creators to meet Gen Z where they scroll

If there’s one thing keeping Zola’s new CMO up at night, it’s search — or rather the messy reinvention of it. Barely two weeks into the role, Briana Severson is already navigating a marketing minefield, where the old playbook is fading fast and the new one is still being written.  “Were someone to ask me …

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Heineken uses hard numbers to foster better representation in social media ads

DEI might not dominate boardroom agendas like it once did, but for marketers it remains essential. After all, growth doesn’t come from ignoring the audiences who make it possible. That’s why Heineken’s marketers are digging into research from creative data platform CreativeX, looking at how ads featuring people with different skin tones perform across social …

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Digiday+ Research: Nearly half of publishers report an increase in referral traffic from social

By Julia Tabisz  •  June 6, 2025  • Ivy Liu This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series → Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. …

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The Download: funding a CRISPR embryo startup, and bad news for clean cement

Brian Armstrong, the billionaire CEO of the cryptocurrency exchange Coinbase, says he’s ready to fund a US startup focused on gene-editing human embryos. If he goes forward, it would be the first major commercial investment in one of medicine’s most fraught ideas. In a post on X June 2, Armstrong announced he was looking for …

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Over $1 billion in federal funding got slashed for this polluting industry

Cement is a massive climate problem, accounting for roughly 7% of global greenhouse-gas emissions. What’s more, it’s a difficult industry to clean up, with huge traditional players and expensive equipment and infrastructure to replace. This funding was supposed to help address those difficulties, by supporting projects on the cusp of commercialization. Now companies will need …

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Crypto billionaire Brian Armstrong is ready to invest in CRISPR baby tech

Brian Armstrong, the billionaire CEO of the cryptocurrency exchange Coinbase, says he’s ready to fund a US startup focused on gene-editing human embryos. If he goes forward, it would be the first major commercial investment in one of medicine’s most fraught ideas. In a post on X June 2, Armstrong announced he was looking for …

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