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Everything new at Summer Game Fest 2025: Marvel Tōkon, Resident Evil Requiem and more

It’s early June, which means it’s time for a ton of video game events! Rising from the ashes of E3, Geoff Keighley’s Summer Game Fest is now the premium gaming event of the year, just inching ahead of… Geoff Keighley’s Game Awards in December. Unlike the show it replaced, Summer Game Fest is an egalitarian …

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Boston Globe, Future, Vox Media join ProRata’s generative AI licensing model

A fresh wave of publishers have signed up for generative AI startup ProRata’s revenue share program, including The Boston Globe, Vox Media and Future, as well as Fast Co. and Inc owner Mansueto Ventures. ProRata operates Gist.ai, an AI-powered search engine that utilizes licensed content to generate answers, which launched in December 2024. Today, the …

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The case for and against… agencies making transparency their selling point

Today’s marketers spend sleepless nights puzzling over how much of their budget is lost along the mazelike programmatic supply chain, if they can trust CTV middlemen, or whether supposedly epoch-defining AI tools are in fact Mechanical Turks. The disinfectant of sunlight, in theory, provides a means of resolving those concerns. But as more agencies put …

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