This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → As the holding companies look to either get bigger or bow out of the race to the top of the heap, the rest …
Not too long ago, Dmexco was considered the gut of ad tech — crowded, chaotic and central to the industry’s forward momentum. It was where deals were sparked, rivalries played out and the future of programmatic was loudly debated. These days, it’s still where business gets done, but increasingly for a narrower slice of the …
As Discord steps up its pitch to advertisers, brands are increasingly approaching the platform as an influencer marketing play, sponsoring niche Discord servers to reach particularly engaged consumers. To make it easier on marketers, Discord launched its first homegrown advertising product, Quests, in March 2024 worldwide. Since then, the ad offering — which rewards users with …
The next wave of AI isn’t just about smarter tools, it’s about autonomous ones. And that poses some sticky questions: who is really in control when agents are instructing other agents, and who is accountable if they make mistakes? Their fears come amid a rise in the number of tools: from Salesforce to Adobe to …
Publishers and advertisers face new AI agent oversight hurdles Read More »
Dell Technologies is implementing an in-house approach to its global media-buying operations, estimated to be more than half a billion dollars annually, as part of a strategy that will alter its relationships with partners. It’s a project that is still in situ, but began in earnest in Q1 this year, and one that sources believe …
Andrew Liszewski is a senior reporter who’s been covering and reviewing the latest gadgets and tech since 2006, but has loved all things electronic since he was a kid. Neil Poulton succeeded in elevating the design of external drives two decades ago with the introduction of LaCie’s Rugged line, which features a bright orange bumper …
The SSD version of LaCie’s iconic Rugged drive gets a speed boost Read More »
Thomas Ricker is a deputy editor and Verge co-founder with a passion for human-centric cities, e-bikes, and life as a digital nomad. He’s been a tech journalist for 20 years. Alongside its new iPhone 17 lineup, Apple casually launched a world’s first last week inside the very dull sounding “Apple 40W Dynamic Power Adapter with …
Apple’s new iPhone charger is a first of its kind Read More »
Terrence O’Brien is the Verge’s weekend editor. He has over 18 years of experience, including 10 years as managing editor at Engadget. We only just put Apple’s iPhone 17 launch event behind us, but Bloomberg’s Mark Gurman is already glancing into his crystal ball to see what’s next for the company. In today’s Power On …
Terrence O’Brien is the Verge’s weekend editor. He has over 18 years of experience, including 10 years as managing editor at Engadget. Disclosure: Penske Media Corporation is an investor in Vox Media, The Verge’s parent company. Penske Media Corporation, the publisher of Rolling Stone and The Hollywood Reporter, has become the first major American media …
Rolling Stone’s parent company sues Google over AI Overviews Read More »
“Yesterday was an interesting day for the Helldivers community.” That’s the very obvious understatement that announced the reopening of the Helldivers gaming subreddit in the small hours of Saturday morning. On Friday it was discovered that Tyler Robinson, arrested for the alleged killing of Charlie Kirk, had inscribed messages on the casings of several bullets …
The Helldivers community is coping with a spotlight it doesn’t want Read More »