Tech

With the holiday shopping season becoming longer and noisier, brands are under increased pressure to maximize their campaign budgets and impact. Using social media, including Facebook and Instagram, to advertise during the holidays offers brands scale and discovery potential. To achieve success through these channels, marketers must manage creative complexity and format diversity at a …

How brands are driving holiday conversions with automation and creator partnerships Read More »

Advertisers will soon be able to own a large chunk of Best Buy’s store footprint as the retailer works to expand its media offerings. Beginning next year, Best Buy will offer “takeover packages” to allow advertisers to appear throughout the in-store shopping experience, the company said Tuesday as part of its first-ever Best Buy Ads …

Ads are coming to Best Buy stores — including on entrances, walls and checkout counters Read More »

Amazon Ads is continuing its expansion across streaming and audio ads, as the e-commerce giant accelerates its rivalry with incumbents in the programmatic advertising sector, through a deal between its demand-side platform and SiriusXM.  Earlier today, the duo announced advertisers buying through Amazon’s DSP will be able to access SiriusXM Media’s streaming portfolio — an …

Amazon is dialing up its DSP in pact with SiriusXM  Read More »

This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → First off, few readers will need reminding how the remedies phase of Google’s ad tech trial kicks off next week.  After the widespread disappointment …

Ad Tech Briefing: Ad fraud hasn’t gone away – it’s getting more widespread with AI Read More »

Brands are demanding consistency and clarity in measuring the success of their investments in retailers’ ad businesses. That was a clear theme of Digiday, Modern Retail and Glossy’s Retail Media Advertising Strategies event in New York City on Sept. 10. Representatives from many different brands and agencies said variations of this on stage through multiple …

Measurement is the word defining retail media right now Read More »

There are as many varieties of smart light switches (and dimmers) as there are light bulbs, and while the prospect of upgrading your old dumb switch might seem daunting, they’re usually pretty simple to install. The job requires no special tools, apart from a screwdriver (an electric one is helpful) and perhaps a pair of …

How to install a smart light switch or dimmer Read More »

Image: MSI If you’re fast and lucky, you can find an OLED gaming monitor for around the $500 mark. But it’s going to be entry level (for whatever that means in an otherwise premium segment), generally going with 27-inch QHD panels maxing out at a 240Hz speed, or lower. Today Newegg is offering an MSI …

Take $200 off this 360Hz OLED gaming monitor, today only Read More »

Having achieved supremacy in most reviews of high-end gaming CPUs, AMD is now flexing a bit. The company recently pointed out that several of its Ryzen X3D CPUs can reach 1,000 fps in esports titles when paired with the right GPU. Unfortunately, that GPU isn’t always made by AMD. Nevertheless, AMD China has published a …

1000 FPS! AMD boasts Ryzen X3D CPUs can hit blistering milestone Read More »

Image: Surfshark When looking for a top-notch VPN, the two most important things to watch out for are privacy and speed. While privacy is crucial to a good VPN, speed shouldn’t be overlooked. Faster speeds mean quicker file downloads and website load times, higher-quality streaming, and just a better all-around experience. I’ve tested numerous VPNs …

Fastest VPN 2025: Top 5 fastest VPNs ranked Read More »

Image: Foundry Nvidia’s Founders Edition graphics cards are supposed to be the reference design, shorn of any extras and, crucially, sold at retail prices without any markups. So it was alarming when the Founders Edition of the RTX 5090 and 5080 disappeared from Nvidia’s official store over the weekend. Some wondered if they were gone …

Nvidia says RTX 50-series Founders Edition cards are still being made Read More »