Brands are demanding consistency and clarity in measuring the success of their investments in retailers’ ad businesses. That was a clear theme of Digiday, Modern Retail and Glossy’s Retail Media Advertising Strategies event in New York City on Sept. 10. Representatives from many different brands and agencies said variations of this on stage through multiple …
Measurement is the word defining retail media right now Read More »
There are as many varieties of smart light switches (and dimmers) as there are light bulbs, and while the prospect of upgrading your old dumb switch might seem daunting, they’re usually pretty simple to install. The job requires no special tools, apart from a screwdriver (an electric one is helpful) and perhaps a pair of …
Image: MSI If you’re fast and lucky, you can find an OLED gaming monitor for around the $500 mark. But it’s going to be entry level (for whatever that means in an otherwise premium segment), generally going with 27-inch QHD panels maxing out at a 240Hz speed, or lower. Today Newegg is offering an MSI …
Take $200 off this 360Hz OLED gaming monitor, today only Read More »
Having achieved supremacy in most reviews of high-end gaming CPUs, AMD is now flexing a bit. The company recently pointed out that several of its Ryzen X3D CPUs can reach 1,000 fps in esports titles when paired with the right GPU. Unfortunately, that GPU isn’t always made by AMD. Nevertheless, AMD China has published a …
1000 FPS! AMD boasts Ryzen X3D CPUs can hit blistering milestone Read More »
Image: Surfshark When looking for a top-notch VPN, the two most important things to watch out for are privacy and speed. While privacy is crucial to a good VPN, speed shouldn’t be overlooked. Faster speeds mean quicker file downloads and website load times, higher-quality streaming, and just a better all-around experience. I’ve tested numerous VPNs …
Image: Foundry Nvidia’s Founders Edition graphics cards are supposed to be the reference design, shorn of any extras and, crucially, sold at retail prices without any markups. So it was alarming when the Founders Edition of the RTX 5090 and 5080 disappeared from Nvidia’s official store over the weekend. Some wondered if they were gone …
Nvidia says RTX 50-series Founders Edition cards are still being made Read More »
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → As the holding companies look to either get bigger or bow out of the race to the top of the heap, the rest …
Not too long ago, Dmexco was considered the gut of ad tech — crowded, chaotic and central to the industry’s forward momentum. It was where deals were sparked, rivalries played out and the future of programmatic was loudly debated. These days, it’s still where business gets done, but increasingly for a narrower slice of the …
As Discord steps up its pitch to advertisers, brands are increasingly approaching the platform as an influencer marketing play, sponsoring niche Discord servers to reach particularly engaged consumers. To make it easier on marketers, Discord launched its first homegrown advertising product, Quests, in March 2024 worldwide. Since then, the ad offering — which rewards users with …
The next wave of AI isn’t just about smarter tools, it’s about autonomous ones. And that poses some sticky questions: who is really in control when agents are instructing other agents, and who is accountable if they make mistakes? Their fears come amid a rise in the number of tools: from Salesforce to Adobe to …
Publishers and advertisers face new AI agent oversight hurdles Read More »