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Microsoft tries new trick to dissuade Edge users downloading Chrome

Image: viewimage / Shutterstock.com If you end up searching for Chrome in Bing Search with Microsoft Edge, you might start seeing a new advertisement that says “All you need is right here,” reports Windows Latest. The advertisement includes a table that compares features between Chrome and Edge and tries to sell you on the browser …

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How brands are driving holiday conversions with automation and creator partnerships

With the holiday shopping season becoming longer and noisier, brands are under increased pressure to maximize their campaign budgets and impact. Using social media, including Facebook and Instagram, to advertise during the holidays offers brands scale and discovery potential. To achieve success through these channels, marketers must manage creative complexity and format diversity at a …

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Ads are coming to Best Buy stores — including on entrances, walls and checkout counters

Advertisers will soon be able to own a large chunk of Best Buy’s store footprint as the retailer works to expand its media offerings. Beginning next year, Best Buy will offer “takeover packages” to allow advertisers to appear throughout the in-store shopping experience, the company said Tuesday as part of its first-ever Best Buy Ads …

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Amazon is dialing up its DSP in pact with SiriusXM 

Amazon Ads is continuing its expansion across streaming and audio ads, as the e-commerce giant accelerates its rivalry with incumbents in the programmatic advertising sector, through a deal between its demand-side platform and SiriusXM.  Earlier today, the duo announced advertisers buying through Amazon’s DSP will be able to access SiriusXM Media’s streaming portfolio — an …

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Ad Tech Briefing: Ad fraud hasn’t gone away – it’s getting more widespread with AI

This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → First off, few readers will need reminding how the remedies phase of Google’s ad tech trial kicks off next week.  After the widespread disappointment …

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