Only 10% of marketers to have bought into the first-generation of customer data platforms believe their purchases are fit for purpose with even less (1%) certain such technology will stand up to the requirements of tomorrow. Despite 66% of marketers classifying CDPs as a “strategic priority” many find such technologies fall short of requirements with …
As the third-party cookie apocalypse approaches, it’s looking increasingly likely that there will not be one sole replacement that will satisfy publishers’ and advertisers’ needs. That’s never more evident than when you ask a media company about the different data collection strategies they’re testing right now. At Hearst UK, Faye Turner, head of commercial strategy …
Inside Hearst UK’s multi-pronged approach to third-party cookie replacements Read More »
YouTube has been encroaching on the traditional TV ad upfront market for years. This year the Google-owned digital video platform is making its most direct attempt to crash the TV upfront by scheduling its Brandcast upfront presentation for the same week as when the major broadcast TV network owners take the stage to make their …
A Q&A with Google’s Tim Craycroft about YouTube’s upfront pitch and ad product plans Read More »
At a glance Expert’s Rating Pros 18 easily programmable buttons Weighs only 89 grams Quick and responsive Dual Bluetooth 5.0 and 2.4Ghz wireless Cons Some buttons on the side grid are hard to reach Our Verdict The SteelSeries Aerox 9 Wireless is lightweight and quick, and includes plenty of customizable options for serious MMO/MOBA gamers. …
SteelSeries Aerox 9 Wireless review: A premium, function-packed gaming mouse Read More »
Adobe Today is a great day to bump up your photo editing game for a lot less. Right now, Amazon is selling Adobe Photoshop Elements 2022 for $70. That’s $30 off the usual price. It’s not clear how long this deal will last, but it likely won’t be for long. This isn’t the best price …
Add some pizzaz to your photos with 30% off Adobe Photoshop Elements Read More »
We might have to wait a while before gamers can get their hands on Intel’s initial offering of Arc discrete graphics cards for desktop PCs. But when they arrive, they might be a lot more plentiful and varied than we thought. The latest all-in-one Intel graphics driver lists a whopping seven different models of Arc …
Oops! Intel beta driver shows up to 7 Arc desktop GPUs in the works Read More »
Pixabay You might know your version of Windows (i.e., Windows Home or Windows Pro), but do you know if it’s a retail, OEM, or volume license? That distinction affects your ability to move the key to a different computer. Retail keys are the most flexible type of license. You’re allowed to reuse such a key …
Is your Windows key reusable? Here’s how to find out Read More »
Vizio It’s a great day to improve your home entertainment set-up. Woot via Amazon is selling the refurbished Vizio V-Series 2.1 channel soundbar for $100, today only. That’s $29 off the most recent price. The deal ends just before midnight Pacific time on Monday. It’s normal to be a little squeamish about refurbished products, but …
Gartner analysts at the Data and Analytics EMEA summit in London urged D&A leaders to unleash innovation as their organisations emerge from the shadow of the pandemic By Brian McKenna, Business Applications Editor Published: 16 May 2022 12:30 Gartner analysts exhorted data and analytics leaders to unleash innovation at the firm’s EMEA data summit, now …
Gartner data and analytics summit: Unleash innovation on emergence from pandemic Read More »
Post-pandemic ways of working are forcing organisations to rethink their comms – we look at the growth in cloud-based services to support hybrid working By Cliff Saran, Managing Editor Published: 16 May 2022 Throughout the Covid-19 pandemic, employees proved they could work effectively and productively from home – and many are planning to continue doing …