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From vibes to data: Why some brands use predictive tech to vet creators

Tech / By

Every industry struggles to scale, and the creator economy is no different. The market has exploded in the last decade, but without the traditional guardrails, metrics and accountability you’d come to expect from a multi-billion-dollar industry.  With the creator economy set to grow by 18% in 2026 per IAB’s November 2025 report, brands like TheRealReal …

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In Graphic Detail: Why TikTok still faces an uphill battle in the U.S.

Tech / By

TikTok’s U.S. future might be secured, but the app isn’t out of the woods just yet. When TikTok confirmed its U.S.-China deal was completed on Jan. 22, it felt like the five-year-long battle had finally come to an end. But under its new majority American-owned entity, TikTok USDS Joint Venture, app outages, changes to its …

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Media Buying Briefing: Marketers are wary of civil unrest at this year’s World Cup

Tech / By

This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → Next weekend, the Super Bowl and opening ceremonies of the Winter Olympics will kick off a packed season for live sports. Advertisers and …

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P&G bets big on retail integration as CPGs question incrementality

Tech / By

As U.S. growth slows and macroeconomic headwinds get harder to weather, brands like Procter & Gamble and Diageo are placing larger bets on retail media. And where the big spenders go, other advertisers are likely to follow, even as it’s unclear whether retail media actually leads to incremental growth. P&G is navigating a fragmented “new …

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Bitcoin Rebounds Above $76K, but Analysts See Cycle Bottom Much Lower

Finance / By

Doctor Profit revised Bitcoin’s projected cycle bottom lower, and now expects a final low between $54,000 and $44,000. Crypto markets experienced another bout of forced selling over the past 24 hours, which pushed Bitcoin (BTC) briefly toward $74,000 before rebounding above $76,800. The asset is down 13% over the past week. Market data cited by …

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A Complete Ranking of Every Delightfully Twisted (and Often Super Gross) Sam Raimi Movie

Health and Fitness / By

16 Oz the Great and Powerful (2013) Walt Disney Studios You can probably figure out from the title that Oz the Great and Powerful is related to The Wizard of Oz. You’re right! Raimi’s last feature film for 9 years was this prequel showing the titular character in his early days. James Franco stars in …

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