Alex

Video is an effective way to engage with consumers that brands of all kinds are increasingly adopting. However, not all video ad formats serve the same purpose when it comes to advertising.  While many advertisers utilize pre-roll video, a survey conducted by Engine Insights, commissioned by ORC international, revealed that 90% of people skip pre-roll …

How one brand leveraged video to transform passive consumer encounters into active ones Read More »

This article is part of a cross-brand Digiday Media series that examines how the creator economy has evolved amid the Covid-19 pandemic. Explore the full series here. Most major brands are working with creators in some fashion these days — talk to any CMO about their marketing strategy and they’ll almost certainly pepper in something about …

‘The game requires you to show up in different pockets’: As working with creators is normalized, marketers tweak how they approach doing so Read More »

This article is part of a cross-brand Digiday Media series that examines how the creator economy has evolved amid the Covid-19 pandemic. Explore the full series here. If you build it, they will come. The famous line from Field of Dreams applies pretty perfectly to the need for data and quantification when it comes to …

Agencies strive to bring order to the chaos of the creator world to earn money for clients Read More »

The Association of National Advertisers is nearly a year into its three-year effort to guide marketers, researchers, platforms, media companies and agencies to create a cohesive blueprint on cross-media measurement. But it’s not all rosy. While media agencies applaud the noble aims of the marketer-led initiative — dubbed the Cross Media Measurement initiative (CMM) — some …

Media Buying Briefing: The ANA’s cross-media measurement effort is taking too long say agencies Read More »