HOW DO YOU spell Skechers? Let me guess, with a T. While you may have been spelling the shoe brand’s name wrong for years, that doesn’t mean “T” has no place in comfortable footwear. Take it from Mr. T himself: anyone can pull off a pair of Skechers.
For its 2024 Super Bowl ad, Skechers decided to clear up a common misconception, and use the beloved star of The A–Team to poke fun and remind you that while there’s no actual T in Skechers, Mr. T is certainly wearing them.
Throughout the commercial, Mr. T shows off all the types of shoes Skechers has to offer, and all the scenarios the shoes can work for. Pull ups on the beach? Skechers has a shoe for that. Just walked over a bed of coals? Skechers has a comfortable shoe for that too. Fishing on a boat? You’ll look stylish in the Skechers Slip-ins Delson 3.0. Rolling with The A–Team? You can probably find a pair of Skechers for that too.
Whether you’re golfing, running, or just want a stylish shoe that’s easy to wear, Skechers’ ad looks to show off its Hands Free Slip-ins in all their versatility. The shoe has a Heel Pillow™ which allows wearers to put on the shoe without bending over.
Mr. T in the Skechers Super Bowl commercial.
While you’re probably not living the epic, action-packed lifestyle that Mr. T shows off in the commercial, Skechers wants to make it clear their shoes are for everyone, in any occasion. It’s a fun and memorable way to give a PSA about the brand, while utilizing the perfect celeb to put a nostalgic spin on the ad. Even if you’re not a sports fan, you’ll find fun in the Super Bowl for the commercials alone.
Just remember: Skechers doesn’t have a T in it, but Mr. T, will definitely be in Skechers.
Milan Polk
Milan Polk is an Editorial Assistant for Men’s Health who specializes in entertainment and lifestyle reporting, and has worked for New York Magazine’s Vulture and Chicago Tribune.