R&B SINGER USHER is performing at the 2024 Super Bowl half-time show, breaking out bangers like ‘Yeah!,’ ‘Love in This Club,’ ‘U Remind Me,’ ‘Burn’ and ‘Confessions.’ He was hand-picked to perform by Jay-Z, whose Roc Nation company produces the performance.
“Usher is the ultimate artist and showman,” Jay-Z said. “Ever since his debut at the age of 15, he’s been charting his own unique course. Beyond his flawless singing and exceptional choreography, Usher bares his soul. His remarkable journey has propelled him to one of the grandest stages in the world. I can’t wait to see the magic.”
Usher himself has called the half-time show the “honor of a lifetime,” one that has been on his “bucket list” for years. “I can’t wait to bring the world a show unlike anything else they’ve seen from me before,” he said in a statement. “Thank you to the fans and everyone who made this opportunity happen. I’ll see you real soon.”
How much did Usher get paid for the Super Bowl?
You might be surprised to learn that the Super Bowl half-time show is not a paying gig. But while the NFL don’t pay performers, the league does cover the considerable production costs of the entire show, including artists’ travel expenses. Despite having a short running time—usually between 12 and 15 minutes—the half-time show is a hugely expensive undertaking. For reference: Jennifer Lopez and Shakira’s performance in 2020 cost the NFL somewhere in the region of $13 million.
Musicians who perform don’t receive a check, however there are other major benefits to making an appearance at the Super Bowl: performers are almost guaranteed to experience a healthy increase in record sales and streaming figures. In Usher’s case, that means his new album COMING HOME is about to reach a whole lot of listeners. And that will translate to a very nice payday after all.
Philip Ellis is News Editor at Men’s Health, covering fitness, pop culture, sex and relationships, and LGBTQ+ issues. His work has appeared in GQ, Teen Vogue, Man Repeller and MTV, and he is the author of Love & Other Scams.