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Houston Cougars vs. Oklahoma State Cowboys live stream, TV channel, start time, odds | February 4, 2025

The Oklahoma State Cowboys (11-10, 3-7 Big 12) will look to end a five-game road skid when visiting the No. 5 Houston Cougars (17-4, 9-1 Big 12) on Tuesday, February 4, 2025 at Fertitta Center, airing at 8:00 PM ET on ESPN+. Houston lost at home to Texas Tech 82-81 last time out, and was …

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Cheryl Hines to be the recipient of the World Hospitality Award

The World Hospitality Symposium is proud to announce Cheryl Hines as the recipient of the 2025 World Hospitality Award. This distinguished honor recognizes individuals who have made significant contributions to enhancing the quality of hospitality for both customers and the broader travel and hospitality industries. The award ceremony will take place on March 4, 2025, …

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Digital Advertising in Travel: Insights from Sojern's 'State of Destination Marketing 2025' Report

Image Credit Sojern    Sojern’s “State of Destination Marketing 2025” report reveals that 85% of destination marketing organizations (DMOs) are maintaining or increasing their digital advertising budgets compared to the previous year. The report highlights the growing adoption of AI in content creation by DMOs, with 63% currently using it, and the shift towards always-on campaigns …

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Capturing the Hearts of Gen Z and Millennial Travelers

Capturing the Hearts of Gen Z and Millennial Travelers – By Natasha Roque – Image Credit Unsplash+    Hotels must continuously adapt their marketing strategies to attract the next generation of travelers—Millennials, Gen Z, and the emerging Gen Alpha. These generations are characterized by their brand agnosticism, limited expendable income, and a strong desire to prioritize …

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Capturing the Hearts of Gen Z and Millennial Travelers

Capturing the Hearts of Gen Z and Millennial Travelers – By Natasha Roque – Image Credit Unsplash+    Hotels must continuously adapt their marketing strategies to attract the next generation of travelers—Millennials, Gen Z, and the emerging Gen Alpha. These generations are characterized by their brand agnosticism, limited expendable income, and a strong desire to prioritize …

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Cybersecurity in 2025: Alarming Vulnerabilities in the Hospitality Sector

Cybersecurity in 2025: Alarming Vulnerabilities in the Hospitality Sector – Image Credit Pexels    The hospitality industry faces a surge in cyber threats as the demand for travel rises, with a considerable increase in data breaches and sophisticated cyberattacks. To mitigate the risks, it is crucial to leverage the expertise of security researchers to identify vulnerabilities …

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Travelers are hunting harder for bargains — or taking the bus

Consumers are looking for ways to travel on tighter budgets. Many are ditching first-choice options like flights for cheaper ones, like long-haul bus rides. Others are just staying home. Travel demand fell in the second half of last year, when even high-income households spent less on hotel rooms, Morning Consult recently found. It’s the latest …

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Geo-Based Hotel Pricing: A Bold Revenue Strategy or an Ethical Quagmire?

A recent discussion on Hospitality Net’s World Panel has reignited the debate over whether differentiating hotel pricing based on a traveler’s geographic location is a prudent revenue management strategy or an ethically fraught practice. The conversation stems from research suggesting that several major OTAs (Online Travel Agencies) appear to offer higher rates to users in …

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