The hospitality customer journey has become more fragmented and compressed than ever before. Travelers now move fluidly between search engines, AI-powered answers, metasearch platforms, social channels, video, and review sites before making a booking decision. For hotel leaders, the challenge is no longer just visibility. It is staying relevant, accurate, and compelling across every moment …
La Festa Phu Quoc Resort – Image Credit Hilton Vietnam recorded a 30% year-on-year increase in family travel interest for December 2025 and January 2026, according to Agoda search data. Vietnam is experiencing a significant rise in popularity as a year-end destination for international families, with Agoda reporting a 30% increase in family travel interest …
Vietnam Sees 30% Increase in Family Travel Interest for Year&End Holidays, Agoda Reports Read More »
As artificial intelligence (AI) has become more available and prominent for consumers, hoteliers should consider how their hotels get recognized by large language models (LLMs). Consumers are increasingly using LLMs like OpenAI’s ChatGPT, Google’s Gemini, and Microsoft’s Copilot to plan their travel, including finding hotels to book for their trips. For hotels, understanding generative engine …
First Hospitality Helps Owners Enhance GEO for AI Searches Read More »
LONDON—HBX Group released its Travel Trends Report for 2026, which found that, while travelers prioritized wellness breaks and digital detoxes in 2025, “maximalization”—involving luxury stays, modular itineraries, and creative escapes—will take center stage in 2026 Additionally, technology will become an increasingly key component in travelers’ decision-making. This is especially true with social media, whereby brand partnerships …
HBX Group Releases Findings From Its 2026 Travel Trends Report Read More »
Thailand launches “TravelGreen Thailand” to promote responsible travel. What are other countries doing? In Finland, the national programme Sustainable Travel Finland (STF) , managed by Visit Finland, has been available to the industry since 2020, providing a structured 7-step framework for developing and measuring sustainability practices before granting an STF label to businesses and destinations. …
Thailand launches “TravelGreen Thailand” to promote responsible travel. What are other countries doing? In Finland, the national programme Sustainable Travel Finland (STF) , managed by Visit Finland, has been available to the industry since 2020, providing a structured 7-step framework for developing and measuring sustainability practices before granting an STF label to businesses and destinations. …
Lake.com, the travel marketplace dedicated to vacations by the water, today announced it has reached 40,000 active rental properties across 36 countries, marking a major milestone as travelers increasingly seek stays near lakes, beaches, rivers, and marinas. We set out this year with the ambitious goal of onboarding 30,000 properties. Thanks to the trust of …
Lake.com Hits 40,000 Properties, Making Waterfront Getaways Easier to Find Worldwide Read More »
MMGY Research Reveals Shifts in U.S. Leisure Travel Planning – Image Credit MMGY MMGY’s latest report indicates that U.S. leisure travelers are adjusting their travel planning and spending strategies in response to ongoing economic pressures. MMGY Travel Intelligence has released findings from its “Winter Edition” of the Portrait of American Travelers, revealing shifts in how …
MMGY Research Reveals Shifts in U.S. Leisure Travel Planning Read More »
The Future of Hotel Distribution: Key Trends Shaping 2026 – Image Credit Unsplash In 2026, hotel distribution is undergoing significant structural changes driven by technological advancements, regulatory shifts, and evolving traveler behaviors. These changes are reshaping how hotels generate and manage demand, with artificial intelligence, new distribution channels, and regulatory compliance playing pivotal roles. Whitesky …
The Future of Hotel Distribution: Key Trends Shaping 2026 Read More »
(RTTNews) – Allegiant Travel Company (ALGT) and Sun Country Airlines (SNCY) announced that they have entered into a definitive merger agreement under which Allegiant will acquire Sun Country in a cash-and-stock transaction valued at approximately $1.5 billion, including $0.4 billion of Sun Country’s net debt. SNCY closed at $15.77 on January 9, 2026, up $0.42, …
Allegiant Travel To Acquire Sun Country Airlines In $1.5 Bln Deal Read More »