Direct Bookings Surge as Hotels Reevaluate OTA Partnerships
Direct Bookings Surge as Hotels Reevaluate OTA Partnerships Hotels are increasingly moving away from online travel agencies like Booking.com, driven by legal challenges and a strategic shift towards direct bookings. The hospitality industry is witnessing a significant shift in its relationship with online travel agencies (OTAs), particularly Booking.com. A growing number of hotels are reporting …
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