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Why composability matters as much as coverage for consolidating the identity stack

After years of fragmentation, companies across the marketing and media industry are rethinking the way they manage identity to determine the best future business approach to consolidation. Some marketers are choosing to consolidate their identity stacks — taking steps to reduce the number of data partners, pare back overlapping solutions and align systems around a …

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How marketers enhance cross-functional collaboration and avoid campaign misalignment

Digiday Publishing Summit: Hear from execs at The New York Times, Thomson Reuters, Trusted Media Brands and many others SECURE YOUR SEAT Sponsored by Wrike  •  August 14, 2025  • Trending in Future of Work 01 02 03 More from Digiday Warby Parker joins brands that have killed home try-on in favor of virtual tests …

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Tariff whiplash throws a wrench in brands’ supply chain diversification plans

Jimmy Zollo, the co-founder of Joe & Bella, thought India could be a viable alternative for the online retailer’s China-made socks. The company explored moving production there, drawn by lower costs and a perception that the country was politically “safe” from steep taxes enacted by the Trump administration. “Pricing seemed great,” Zollo said. “We actually …

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Confessions: Inside a marketing executive’s ‘intimate, complicated’ relationship with AI

As AI goes global in the workplace, many of us grapple with questions that go far beyond productivity metrics — questions like: How do we maintain authenticity while leveraging the assistance of machines? What happens when the line between human and AI-generated work becomes impossible to detect? How do we navigate the balance between employing …

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