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Media Briefing: Step by step, publishers are building toward an agent-led ad business

This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → This week’s Media Briefing looks at how publishers are laying the rails for agent-led buying. We look beyond the hype at the reality of what agents are …

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E-commerce sites see low sales from ChatGPT traffic, new study finds

ChatGPT is sending more shoppers to e-commerce sites, but most aren’t buying. A new working paper from researchers at the University of Hamburg and the Frankfurt School of Finance & Management finds that referral traffic from ChatGPT converts far worse than traditional marketing channels such as Google Search, email and affiliate links. The paper, authored by Maximilian …

E-commerce sites see low sales from ChatGPT traffic, new study finds Read More »

‘Strategy without execution is hallucination’: Cisco’s Aruna Ravichandran on AI and work

Aruna Ravichandran leads marketing for Webex at Cisco with a 99% remote team, less than 1% attrition and what she calls “maniacal execution.” We caught up with her at the recent Webex One convention in San Diego to learn about her philosophy on thriving in the AI era and how she sees the future of …

‘Strategy without execution is hallucination’: Cisco’s Aruna Ravichandran on AI and work Read More »

Palworld’s publisher Pocketpair on games leveraging generative AI and NFTs: “We don’t believe in it”

A screengrab of Palworld running on PC (image source: Steam Community) Pocketpair’s newly launched publishing arm has taken a hard stance on generative AI, saying it will not back games that rely on it, Web3, or NFTs, with communications director John Buckley telling Game Developer: “We don’t believe in it.” Palworld’s studio, Pocketpair, has recently …

Palworld’s publisher Pocketpair on games leveraging generative AI and NFTs: “We don’t believe in it” Read More »

Honor Power 2 leak reveals massive 10,000 mAh battery and MediaTek Dimensity 8500 chip in ultra-thin 8 mm build

The Honor Power smartphone (Image source: Honor) The upcoming Honor Power 2 could redefine smartphone endurance. Leaked details suggest a 10,000 mAh battery paired with MediaTek’s next-gen Dimensity 8500 processor, all packed into a surprisingly slim 8 mm chassis. Honor is rumoured to be prepping an endurance king in the upcoming Honor Power 2. According …

Honor Power 2 leak reveals massive 10,000 mAh battery and MediaTek Dimensity 8500 chip in ultra-thin 8 mm build Read More »

Casio GW-BX5600: Highly awaited G-Shocks with MIP LCDs get a Nov 1 release date

The Casio G-Shock GW-BX5600 line (pictured) will have two variants – one with a positive display, and the other with a negative display. (Image source: Great G-Shock World) Casio’s highly awaited G-Shock GW-BX5600 watches are now reportedly launching November 1. The two positive and negative display variants with MIP LCDs will likely be priced at …

Casio GW-BX5600: Highly awaited G-Shocks with MIP LCDs get a Nov 1 release date Read More »

Palworld’s publisher Pocketpair on games leveraging generative AI and NFTs: “We don’t believe in it”

A screengrab of Palworld running on PC (image source: Steam Community) Pocketpair’s newly launched publishing arm has taken a hard stance on generative AI, saying it will not back games that rely on it, Web3, or NFTs, with communications director John Buckley telling Game Developer: “We don’t believe in it.” Palworld’s studio, Pocketpair, has recently …

Palworld’s publisher Pocketpair on games leveraging generative AI and NFTs: “We don’t believe in it” Read More »