Tech

A US oil-drilling hotspot is kicking out far more methane than we thought

A US oil-drilling hotspot is kicking out far more methane than we thought

One of the largest and fastest-growing oil production sites in the US is emitting far more methane than previously measured. It’s well known that oil and natural-gas production is a significant source of the powerful greenhouse gas: methane that is trapped underground leaks out from wells and pipelines, and it can also be released intentionally …

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Scientists advance cloud-seeding capabilities with nanotechnology

Scientists advance cloud-seeding capabilities with nanotechnology

Dr. Zou leads a groundbreaking research project using nanotechnology to develop cloud-seeding materials. Cloud seeding is a form of weather modification that mimics what naturally occurs in clouds but enhances the process by adding particles that can stimulate and accelerate the condensation process. However, Dr. Zou explains, “The cloud-seeding materials used today have been around …

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Get lifetime access to 1TB of secure Koofr cloud storage for just $170

Get lifetime access to 1TB of secure Koofr cloud storage for just $170

StackCommerce Cloud storage provides a convenient way to keep your files accessible and safe from harm. Unfortunately, it can also be expensive, which is one reason why Koofr Cloud Storage’s lifetime subscription packages, which require only a one-time payment, might be worth looking at. Unlike some other cloud storage services that require users to renew annually, …

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‘If there’s a good reaction then we create it’: Inside Jaja Tequila’s ‘reactive’ approach to advertising as the brand aims to boost brand awareness

‘If there’s a good reaction then we create it’: Inside Jaja Tequila’s ‘reactive’ approach to advertising as the brand aims to boost brand awareness

If you’re heading to Coachella next month, you’ll likely see billboards for Jaja Tequila, the spirits brand from the viral Instagram meme account turned marketing agency FuckJerry, on the way. Showing up with out-of-home ads around the “cultural moments where our demographic is going” is part of the brand’s strategy to boost brand awareness, according …

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Media Buying Briefing: ‘It’s tough to fight City Hall’ Why more TV ad dollars aren’t following audiences to digital and social video

Media Buying Briefing: ‘It’s tough to fight City Hall’ Why more TV ad dollars aren’t following audiences to digital and social video

Although it generated a few headlines when it was announced in late February, YouTube’s move to present its content wares to media buyers and clients smack in the middle of “upfront week” when the main broadcast and cable networks present, wasn’t quite earth-shaking news. But should it have been?  Should linear TV be worried that …

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‘Taking back control’: U.K. publisher ad alliance The Ozone Project charts global growth plan

‘Taking back control’: U.K. publisher ad alliance The Ozone Project charts global growth plan

The Ozone Project wants to be known as more than just a souped-up sales house for some of the U.K’s biggest publishers.  Its ambitions are bigger and more nuanced than that. In short, it wants to be a safe haven for premium publishers of all sizes across all markets.  To do this, it’s giving publishers …

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The Rundown: Why some esports organizations are prioritizing growth on TikTok

The Rundown: Why some esports organizations are prioritizing growth on TikTok

Gamers are a growing demographic on TikTok, and esports organizations are looking to secure their piece of the pie. In a bid to expand their social audiences, esports teams are increasingly dedicating resources and time to creating custom content for the short-form video platform — with some considering it their top priority. Gamers are a …

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Feds allege destructive Russian hackers targeted US oil refineries

Feds allege destructive Russian hackers targeted US oil refineries

Enlarge / Critical infrastructure sites such as this oil refinery in Port Arthur, Texas, rely on safety systems. For years, the hackers behind the malware known as Triton or Trisis have stood out as a uniquely dangerous threat to critical infrastructure: a group of digital intruders who attempted to sabotage industrial safety systems, with physical, …

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