Even with a new U.S. TikTok deal in sight, marketers feel uneasy
TikTok’s future in the U.S. is becoming less murky but clarity doesn’t mean comfort for marketers. For marketers, that creates more confusion than closure. A split app reality brings logistical headaches — two platforms, duplicate strategies, unclear audience migration. But the bigger question is economic: how much budget does a TikTok clone deserve, and who …
Even with a new U.S. TikTok deal in sight, marketers feel uneasy Read More »