Behind Unilever’s creator and social strategy for next year’s World Cup
Next year’s FIFA World Cup stands to be the largest spectator event in history. And Unilever, one of the planet’s largest advertisers with a total marketing budget of $10.1 billion in 2024, is determined to capitalize on the billions watching. “Next year is the biggest sporting event that’s ever going to happen..It’s taking place in …
Behind Unilever’s creator and social strategy for next year’s World Cup Read More »