Advertising Week Briefing: Creators emerge as the industry’s new power brokers
At this year’s Advertising Week, the ascendance of content creators within both the ad industry and wider culture is on full display. Creators are everywhere at Advertising Week 2025 — from a range of creator-led sessions culminating with an onstage live taping of “Hot Ones,” to an Adobe-sponsored $25,000 creator pitch contest, to a session that …
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