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In Graphic Detail: The state of AI referral traffic in 2025

One thing became clear this year: AI platforms are changing where, how and how much referral traffic gets sent to publishers’ sites.  The five graphs below illustrate where AI referrals stand today — which platforms are gaining share, sending traffic and driving conversions. Together, they reveal a new audience pipeline forming outside of traditional search …

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Media Buying Briefing: Omnicom Media execs begin their pitch outreach ahead of an expected new-business glut 

This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → Omnicom’s acquisition of Interpublic Group is only a few weeks old, but its combined offer to the market will soon be put to …

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TikTok Shop offers incentives to new sellers, as U.S. uncertainty is finally over

By Krystal Scanlon  •  December 22, 2025  • Ivy Liu In the thick of the final quarter of the year, TikTok is on the hunt for new U.S. business for its Shop e-commerce arm. The short-form video platform is offering “limited-time perks” – up to $6,000 in coupons – for new sellers to join the …

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Media giant Essence launches a marketplace for Black women-led brands

When LaToya Stirrup’s brand Kazmaleje first landed on Target’s shelves in 2022, it felt like a dream come true. The Miami-based founder had spent years building her hair-tool brand — which she launched in 2019 — and securing placement at a national big-box retailer gave her scale and visibility that would’ve been harder to achieve …

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Starbucks hires first-of-its-kind marketing role heading up fashion and beauty collabs

Starbucks has poached a senior manager from E.l.f. Cosmetics as part of its ongoing quest to re-energize the Starbucks brand through cultural collaborations. Neiv Toledano has joined Starbucks as its senior marketing manager of fashion and beauty. While Starbucks has always had employees who have worked on collaborations, including in the fashion and beauty spaces, …

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Your subscription fatigue ends here: Lock in lifetime Office for under $30

TL;DR: Microsoft Office Professional Plus 2019 for Windows is just $29.97 (MSRP $229) through December 21 — one payment, no subscription fees, all the essential apps you already use every day. Why keep paying for Microsoft Office on repeat when you can make it a one-and-done purchase instead? For $29.97, you can grab a lifetime license to …

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Get This All-In-One AI Platform for 86% Off Before the New Year

Image: StackCommerce TL;DR: Lifetime access to the 1minAI Advanced Business Plan is now $74.97 (MSRP $540). The end of the year is when people start hunting for upgrades that will actually make life easier in January. If you have spent most of 2024 bouncing between ChatGPT, Gemini, Claude, and your favorite image generator, this holiday deal rolls everything …

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