When it comes to the talent working on TikTok, more agencies are eying personal profiles
Bernie Williams has nearly 15,000 followers on TikTok, where she’s crafted a following by focusing on a specific niche: books via BookTok. Doing so has not only helped Williams grow her own audience and figure out what works to go viral but, this past July, led to a new job at creative agency OKRP. “Our …
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