Tech

When it comes to the talent working on TikTok, more agencies are eying personal profiles

When it comes to the talent working on TikTok, more agencies are eying personal profiles

Bernie Williams has nearly 15,000 followers on TikTok, where she’s crafted a following by focusing on a specific niche: books via BookTok. Doing so has not only helped Williams grow her own audience and figure out what works to go viral but, this past July, led to a new job at creative agency OKRP.  “Our …

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With false advertising lawsuits on the rise, brands risk long-term harm to their image

With false advertising lawsuits on the rise, brands risk long-term harm to their image

This article was first reported on, and published by, Digiday sibling ModernRetail. For the past month, allegations involving hair loss and other side effects have engulfed the luxury hair care brand Olaplex.  Olaplex is being sued after 30 women filed a lawsuit on Feb. 9, claiming the company’s products contain allergens and irritants that have …

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Gannett’s Q4 earnings reveal most business lines are feeling the impact of the wobbly economy

Gannett’s Q4 earnings reveal most business lines are feeling the impact of the wobbly economy

The newspaper conglomerate released its full year 2022/fourth quarter earnings report on Thursday, revealing continued hits to advertising revenue, but also slowed growth within the digital subscription business — an area considered to be a key growth pillar for the company. By the numbers:  Gannett’s full-year total revenue was $2.95 billion, a decrease of 7% year …

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How Marvin maximized its martech investments with vendor support

As the economic climate in 2023 continues to evolve, many companies are increasingly entering a transitional period — and they’re playing a cautious hand by prioritizing digital investments with a focus on data and personalization to get the most out of their spend.  However, these same organizations often need help to reap the total value of …

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