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Ars X Machina’s agile mix modeling penetrates the walled gardens to measure them against other channels

By Michael Bürgi  •  October 15, 2025  • Ivy Liu This article is part of Digiday’s coverage of its Digiday Media Buying Summit. More from the series → Media mix modeling (MMM) had its day in the sun when traditional media ruled the roost — then came the relative instantaneity of digital marketing and media, …

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Overheard at Prebid Summit: ‘Way too often, there’s a delta between what people do, and what they say they will do’

By Ronan Shields  •  October 15, 2025  • Ivy Liu AI. Antitrust. Existential dread, and, oh yeah, innovation… these were just some of the constantly recurring threads of conversation at this year’s Prebid Summit.  This year’s edition of the annual, publisher-focused ad tech conference earlier this week, had a particular sense of urgency given the …

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NATO boss mocks Russian navy, which is on the hunt for Red October “the nearest mechanic”

When one of its Kilo-class, diesel-electric submarines recently surfaced off the coast of France, Russia denied that there was a problem with the vessel. The sub was simply surfacing to comply with maritime transit rules governing the English Channel, the Kremlin said—Russia being, of course, a noted follower of international law. But social media accounts …

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Feds seize $15 billion from alleged forced labor scam built on “human suffering”

Federal prosecutors have seized $15 billion from the alleged kingpin of an operation that used imprisoned laborers to trick unsuspecting people into making investments in phony funds, often after spending months faking romantic relationships with the victims. Such “pig butchering” scams have operated for years. They typically work when members of the operation initiate conversations …

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Trump admin pressured Facebook into removing ICE-tracking group

Attorney General Pam Bondi today said that Facebook removed an ICE-tracking group after “outreach” from the Department of Justice. “Today following outreach from @thejusticedept, Facebook removed a large group page that was being used to dox and target @ICEgov agents in Chicago,” Bondi wrote in an X post. Bondi alleged that a “wave of violence …

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DirecTV screensavers will show AI-generated ads with your face in 2026

According to a March blog post from Glance’s VP of AI, Ian Anderson, Glance’s avatars “analyze customer behavior, preferences, and browsing history to provide tailor-made product recommendations, enhancing engagement and conversion rates.” In a statement today, Naveen Tewari, Glance’s CEO and founder, said the screensavers will allow people to “instantly select a brand and reimagine …

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Broadcom launches next-gen Wi-Fi 8 silicon for home gateways, handhelds

Broadcom said Tuesday that it has already begun sampling the first Wi-Fi 8 silicon to select partners, as a precursor for rolling out the first Wi-Fi 8 consumer hardware at a future date. Broadcom actually announced four different designs — the BCM6718 for the residential access point market, the BCM43109 for mobile handsets, plus the …

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