In honor of the Thanksgiving holiday, we’re taking a moment to highlight some things the media industry can be thankful for. Let’s not be coy: it hasn’t exactly been daisies and roses this year. Publishers had to deal with AI companies freely gobbling up their content, declining (or at least stagnant) referral traffic from search …
Sponsored by Playable Factory • November 27, 2024 • Berat Oguz, CEO, Playable Factory The constant bombardment of stimuli from digital devices has caused huge challenges in capturing and retaining consumer attention. Marketers, therefore, must change their approach and adapt advertising strategies to engage with audiences more effectively. Playable ads are emerging as a powerful …
How playable ads are converting users and increasing ROI Read More »
As the retail media arms race continues, Walmart has strengthened its foothold, and, in doing so, it’s also stepped further out of Amazon’s shadow. Global retail media spend is expected to surpass $150 billion this year, according to the World Advertising Research Centre’s latest forecast. Of those dollars, Amazon still holds the lion’s share. But, …
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → Most sizable agencies have either acquired influencer agencies and platforms or grown those technology or talent offerings in-house, which begs the question: Who …
Media Buying Briefing: Some creator shops are ripe for agency M&A as market consolidates Read More »
Creators and influencers played a significantly larger role in this year’s U.S. election compared to years past — from involvement at the White House creators conference to the battle of the candidates on the biggest podcasts. This political cycle, election campaigns increasingly leveraged influencer strategies, particularly through long-form podcasts on YouTube and Spotify and short-form …
Image: Dominik Tomaszewski / Foundry If the Black Friday sales have you searching through webpages for smartphone accessories you’ve come to the right place. Here we point out the top accessories you will want after you bag a new phone. On the list are no-brainer essentials to keep your phone safe, like a screen protector …
The top 10 accessories for your smartphone this Black Friday Read More »
Image: Unsplash Black Friday is right around the corner but the deals have started early. Retailers have already begun offering killer discounts on everything from home-office PCs to decked-out gaming rigs and sleek all-in-ones. Still, not all computer deals are built the same. When shopping for a new desktop PC, it’s important to know what …
Image: Foundry | Alex Walker-Todd It’s Black Friday and that means you can get just about every tech product you need, including a new tablet, for a whole lot less money than you otherwise would. But beyond just securing a new tablet, you’re going to want accessories — items to keep it safe and make …
9 important accessories for a new tablet this Black Friday Read More »
Image: Unsplash Whether you’re on the hunt for a souped-up gaming machine or an everyday Chromebook, Black Friday is the best time to look for a discounted laptop. Some retailers tout big savings that aren’t really savings at all, but a lot of laptops can be found at a hearty discount. And that’s where we …
Image: Dominik Tomaszewski / Foundry If the Black Friday sales have you searching through webpages for smartphone accessories you’ve come to the right place. Here we point out the top accessories you will want after you bag a new phone. On the list are no-brainer essentials to keep your phone safe, like a screen protector …
The top 10 accessories for your smartphone this Black Friday Read More »