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Uber’s Ad playbook for 2025: scaling, innovating and staying the course

For 2025, Uber Advertising is sticking with what works: scaling up markets, doubling down on programmatic and adding new formats, according to Paul Wright, its head of international advertising. No need to fix what isn’t broken — especially when the ride-hailing app turned ads business already humming along. So much so that the business hit …

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Why Epic Games’ UEFN and Fortnite Creative marketing push is sparking calls for more transparency from some creators

By Alexander Lee  •  December 19, 2024  • Since the summer, Epic Games has invested in a marketing campaign promoting specific creator-made experiences inside Fortnite. So far, the effort has resulted in a serious traffic boost for the chosen experiences — but it’s also raised questions among some creators regarding how and why Epic decides to …

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As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social

Few creators have been able to export their star power beyond the walled gardens of the social internet. And although the influencer sector hasn’t wanted for commercial growth in recent times, the marketing benefits of a creator partnership or influencer campaign have been largely restricted to channels like Instagram and TikTok. But this year, brands …

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This VPN Lets Anyone Use Your Internet Connection. What Could Go Wrong?

In other posts during the last year, according to the Kela analysis, cybercrime forum users have recommended Big Mama or shared tips about the configurations people should use. In April this year, security company Cisco Talos said it had seen traffic from the Big Mama Proxy, alongside other proxies, being used by attackers trying to …

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What Internet Fandoms and Communities Can Tell Us About 2025

Inevitably, more of these situations will pop up under the Trump administration, and I’m curious to see if any of Musk’s supporters end up jumping ship. Drop-shippers The act of drop-shipping—third-party sellers filling retail orders—exploded in popularity in the late 2010s, becoming a quintessential part of online hustle culture. With the introduction of the TikTok …

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KitchenAid Promo Codes and Coupons: $170 Off Select Items

KitchenAid’s strategy is one that maybe we should all live by—if it ain’t broke, don’t fix it. Remaining nearly unchanged since its introduction in 1914, KitchenAid’s stand mixer has become such a legendary kitchen staple that we called the KitchenAid Artisan 7-Quart Lift Stand Mixer an “everlasting” kitchen must-have and put it on our Buy …

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US govt. is considering a ban on Amazon’s bestselling router brand

Image: Mattias Inghe The Wall Street Journal reports that US authorities have begun investigating whether routers by manufacturer TP-Link pose a threat to national security and whether a ban should be imposed on them. The US Departments of Commerce, Defense, and Justice have all launched their own investigations into TP-Link, whose ubiquitous routers are among …

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