<-- test --!> Tech – Page 328 – Best Reviews By Consumers

Tech

Kicked off by the Super Bowl, irreverent bro humor and sex appeal-based marketing is officially making a comeback

There’s a certain early aughts sensibility — think bro-y humor, racier advertising or general objectification of everyone — that seems to be making a comeback.  Just look at last night’s Big Game. Bud Light’s spot, “Big Men on the Cul-de-sac,” starring comedian Shane Gillis and Post Malone, could be viewed as a return to form for …

Kicked off by the Super Bowl, irreverent bro humor and sex appeal-based marketing is officially making a comeback Read More »

Media Buying Briefing: Comparing/contrasting Publicis’ and Omnicom’s 2024 results and fortunes ahead

This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → As 2024 financial results start to trickle in over the month of February, the two leading agency holding companies’ numbers are out, and …

Media Buying Briefing: Comparing/contrasting Publicis’ and Omnicom’s 2024 results and fortunes ahead Read More »

AI Briefing: As DeepSeek catches new heat, Big Tech trumpets another quarter of AI earnings

We’re in the middle of the latest earnings season, where the leadership of companies in the tech and media sector set out their public strategic objectives, but other recent developments denote the tensions borne out of AI’s encroachment on the space.      Two years ago this month, Google’s quarterly earnings call cited “generative AI” for the …

AI Briefing: As DeepSeek catches new heat, Big Tech trumpets another quarter of AI earnings Read More »

CourtAvenue’s latest acquisition dives into the world of bots — the less evil kind

By Michael Bürgi  •  February 10, 2025  • Ivy Liu As generative AI wends its way deeper into the corners of the agency world, companies are making moves to own their own IP buildups and buildouts. Take CourtAvenue (CA), which Digiday has learned acquired a majority stake in Ukrainian AI bot firm Bots Crew, which …

CourtAvenue’s latest acquisition dives into the world of bots — the less evil kind Read More »

How brands are growing episodic creator partnerships to reach a younger audience

The lines between entertainment catered to social media versus sit-down TV may be blurring more than ever, especially as more creators straddle the two worlds. As creators roll out more episodic content and series, major marketers are inking longer-term deals to puts ads on those series and expand content beyond ad hoc creator partnerships and …

How brands are growing episodic creator partnerships to reach a younger audience Read More »

Begin with problems, sandbox, identify trustworth vendors — a quick guide to getting started with AI

February 8, 2025 12:15 PM VentureBeat/Midjourney Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More With 77% of companies already using or exploring the use of AI, and more than 80% claiming it’s a top priority, leaders are eager to get maximum value from the …

Begin with problems, sandbox, identify trustworth vendors — a quick guide to getting started with AI Read More »

Unity is working with Toyota on the next-gen human machine interface for cars

February 6, 2025 2:41 PM Unity is working with Toyota on auto interiors. Image Credit: Unity Game engines in cars are a thing, and so Unity was chosen by Toyota Motor to help it deliver a graphical user interface for Toyota’s next human-machine interface for cars. Toyota’s selection of Unity underscores the transformative potential of …

Unity is working with Toyota on the next-gen human machine interface for cars Read More »

An industry waits for Grand Theft Auto VI to get a release date

February 6, 2025 2:20 PM Image Credit: Rockstar Games In Take-Two’s earnings today, the massive video game publisher behind hits like the Borderlands series and Red Dead Redemption was unsurprisingly coy about Grand Theft Auto VI’s exact release date. Take-Two has resisted giving a specific date to what can likely be called the most anticipated …

An industry waits for Grand Theft Auto VI to get a release date Read More »