This story is part of Digiday’s annual coverage of the Super Bowl. More from the series → Doritos revived its “Crash the Super Bowl” contest to mark its 25th year advertising during the Big Game. The move wasn’t intended to simply put together a user-generated Super Bowl spot, as it has been in years past. …
Inside Doritos’ ‘creator-led’ marketing strategy Read More »
By Ronan Shields • February 12, 2025 • Uncertainty over the evolution of the ad tech sector has defined its public conversations in the 2020s, but amid talk of strategic pivots some of the sector’s leading names are turning to startups. Sources tell Digiday that ad tech verification company DoubleVerify has invested $1 million in …
Amid uncertainty, ad tech mavens turn to startups Read More »
YouTube’s TV inflection point, Netflix’s video podcast plans and more Tubi’s big game My sister hadn’t heard of Tubi before Sunday. But if it weren’t for the Fox-owned free, ad-supported streaming service, neither she nor I would have been able to tune into this year’s Super Bowl. And we weren’t the only ones to stream …
Future of TV Briefing: A Super Bowl streaming post-mortem with Tubi’s Nicole Parlapiano Read More »
It looks like Snapchat’s hard efforts to win over small- to medium-sized businesses (SMBs) are finally starting to pay off. The platform has been really focused on improving its direct response business, which includes expanding data partnerships, more ad products, simpler buying and automation tools, such as its recently announced AI-powered Smart budget optimization feature …
By Michael Bürgi • February 12, 2025 • This is a story about how generative AI helped a media agency CEO do the job of several people over the course of a few days. It’s the experience that Dave Gaines, the CEO of Media By Mother, had when he was asked to deliver an RFI, …
How Media By Mother’s CEO wrote a quick, noteworthy pitch using generative AI Read More »
Image: Newegg How fast can you assemble a PC? I’ve seen The Full Nerd crew do two pretty hairy SFF builds in three hours, and I don’t think I’ve ever done one in less than four. But Newegg found some speed demons at MegaCon Orlando over the weekend. The fastest time, according to Newegg’s social …
The winner of Newegg’s PC building race finished in under 5 minutes Read More »
When my 12-year-old daughter plunks onto the sofa for TV time, she might dial up Netflix to binge-watch Gossip Girl or switch on the PS5 for a little Hogwarts Legacy. But when she really wants to veg out, she goes for YouTube. After dinner, during those precious minutes when Mom and Dad are still doing …
Bow down to YouTube, the lord of the living room Read More »
Image: Anker Thunderbolt docking stations are awesome, but they can get fairly expensive… and rightfully so, considering all the perks. Well, it just so happens that this Anker Thunderbolt 4 dock is on sale for $200 on Amazon, a cool $100 off its MSRP. (You’ll need Prime for this special price. Don’t have that? Just …
This Anker Thunderbolt 4 dock with quad 4K support is $100 off Read More »
Image: Framework For tech-heads, Framework’s modular laptop designs are some of the most exciting out there, offering the kind of desktop-style flexibility and upgrade options we’ve been craving for decades. So far, the company has only made one 13-inch laptop and a bigger 16-incher with a discrete GPU option. But the company hasn’t been resting …
Finally! New Framework laptop designs are coming soon Read More »
February 11, 2025 3:00 AM Phynd will offer subscription-free, ad-supported cloud gaming on smart TVs. Image Credit: Phynd Phynd has raised $10 million for its subscription-free smart TV cloud gaming platform. And it comes from an entrepreneur with an interesting pedigree. Cofounded by tech and media innovator André Swanston, Stamford, Connecticut-based Phynd (pronounced “find”) is poised …
Phynd raises $10M for subscription-free smart TV cloud gaming platform Read More »