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Media Briefing: Publishers use standalone newsletter subscriptions to convert more readers

This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → This week’s Media Briefing looks at the different standalone newsletter subscriptions publishers are using to convert more readers to pay up for content. Amazon is testing a …

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Amazon’s impact on the streaming ad market has opened CTV door to small business advertisers

Now, the cost-per-thousand viewers (CPM) across those three streamers hovers between $38 to $40 (down from Netflix’s 2022 price of $60), low enough that small to medium business (SMB) advertisers can begin to consider them a viable alternative to local cable or regional linear TV. Consider the example of Naturepedic, a premium mattress and sleepwear …

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Indie agencies are betting on tech to outmaneuver the big guys

Independent agencies have discovered their latest edge over the big guys: better tech.  They’re hiring CTOs, spinning up their own tech platforms, even reselling third-party tech they don’t own. Forget scale and leverage — the indie pitch now is agility, innovation and a tech playbook nimble enough to charm advertisers who don’t need (or want) …

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Retail media networks want to be known as media companies now

By Kimeko McCoy  •  February 27, 2025  • Ivy Liu The number of retailers launching their own media, commerce, financial, travel (you get the point) networks continues to grow. At this point, more than 250 retail media networks exist globally, according to retail media intelligence platform Mimbi, and they’re all fighting for the same ad …

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‘There are too many creators’: Confessions of a creator going back to a 9-to-5 for the stability

This article is part of our Confessions series, in which we trade anonymity for candor to get an unvarnished look at the people, processes and problems inside the industry. More from the series → The creator economy is still growing rapidly but that growth isn’t always a benefit to creators. It’s already difficult to maintain …

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How podcasters are tackling the challenge of subscriber churn

Podcast subscription businesses are maturing. As podcasters continue to develop this revenue stream, they face a challenge that publishers have grappled with for years: churn. It was a topic that came up at last week’s On Air Fest podcast business summit. More podcast subscription offerings are hitting annual milestones, meaning more data is coming in, …

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As Big Tech battles EU regulators, it also flaunts its value

Away from headlines discussing the fissures between government and Big Tech, particularly those with a trans-Atlantic bent, representatives of the digital ad industry are attempting to woo policymakers by underlining their economic impact on the region. In Germany, authorities have asked if Apple’s ATT treats third-party data differently from its own, granting itself advantages in …

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